From Humble Beginnings to an Industry Legacy
The journey of Rhodora Tactacan-Tumpalan is one of grit, grace, and growth. Born and raised in Marikina, she inherited her entrepreneurial drive from her family’s footwear manufacturing business, D. Tactacan Shoe Factory, where she served as General Manager for nearly two decades. It was here that she developed her belief that business should uplift lives and empower communities. In 2001, she founded First Quadrant Philippines, an award-winning direct selling company that set the foundation for her larger vision. By 2005, she launched First Vita Plus Marketing Corporation, introducing the first ready-to-drink natural health beverage in the Philippines made from indigenous herbal plants such as malunggay, dalandan, and lemongrass. Her innovation bridged health, opportunity, and entrepreneurship—making wellness accessible while creating livelihoods for countless Filipinos. Today, First Vita Plus stands as a symbol of empowerment, having grown into a global brand with a strong presence in North America, the Middle East, and Southeast Asia.
Championing Health, Entrepreneurship, and Empowerment
Under Rhodora’s leadership, First Vita Plus has flourished into a trailblazer in the direct selling and wellness industry. The company has received over forty major awards, including the Asia Pacific Entrepreneurship Award for Most Promising Entrepreneurship in 2014 and the 2024 People’s Choice Excellence Award for Best Health and Wellness Business Opportunity Company. More than a business, First Vita Plus serves as a movement that empowers everyday Filipinos to become entrepreneurs. Through her innovative business model, Rhodora has provided thousands of individuals with sustainable income opportunities, particularly women and single parents who seek financial independence. She is also a passionate advocate of herbal science and health education, working closely with the Chamber of Herbal Industries of the Philippines and the Philippine Foundation for Science and Technology. Her leadership combines purpose with performance, ensuring that success is measured not only in profit but in the positive change it creates
A Legacy of Leadership, Compassion, and Influence
Beyond her entrepreneurial success, Rhodora Tactacan-Tumpalan is celebrated for her communication excellence, social responsibility, and mentorship. She was honored with the CEO EXCEL Award by the International Association of Business Communicators for her mastery of corporate storytelling and advocacy communication. She was named among People Asia Magazine’s People of the Year and has been featured extensively across major publications for her role in redefining women’s leadership in business. Known affectionately as “Doyee,” she uses her platform to inspire the next generation of entrepreneurs through mentorship programs and motivational speaking engagements at universities and civic organizations.
Her belief that “every Filipino deserves an opportunity to succeed” continues to guide her leadership philosophy. Even after more than two decades in the industry, she remains deeply involved in product innovation, research, and corporate social initiatives under the First Vita Plus Foundation. Through her leadership, the company has also supported scholarship programs, medical missions, and livelihood projects nationwide. Rhodora’s enduring influence transcends business, reflecting a life dedicated to faith, empowerment, and nation-building. She is not only an outstanding leader in Asia but also a symbol of how compassion, courage, and conviction can change the world one empowered Filipino at a time.
