Hendy Pramudhya Lubis

Pioneering Modern Freight Services and Archipelagic Connectivity

Hendy Pramudhya Lubis is a dynamic young executive in Indonesia’s logistics and supply chain sector, serving as Chief Executive Officer of PT Lirha Global Logistik. Under his leadership, Lirha focuses on integrated Supply Chain Management, supporting businesses that require reliable, responsive, and efficient logistics solutions across Indonesia.

With a strong understanding of Indonesia’s geographically complex maritime environment, He drives Lirha’s capabilities across shorebase facilities, trucking and inland transportation, ship spare delivery onboard, and customs clearance. By bringing these complementary services together, Lirha aims to provide customers with a more seamless supply chain experience, from cargo handling and transportation to customs processes and time-critical delivery directly to vessels.

Managing complex distribution challenges across the Indonesian archipelago, he has positioned the company as an essential freight forwarding, warehousing, and multimodal transport partner. Guided by a commitment to operational efficiency and customer focus, Lubis has driven the enterprise's expansion across key maritime and inland trade corridors, connecting commercial hubs with remote regional markets.

Driving Digital Logistics Integration, Fleet Efficiency, and Multimodal Operations

At the heart of Hendy Pramudhya Lubis leadership is a practical approach to solving complex logistics challenges. Rather than relying on a one-size-fits-all model, he emphasizes operational agility, responsiveness, coordination, and customer-focused execution.

Lirha’s shorebase for Oil and Gas support capabilities provide operational support for maritime and industrial supply chains, while its trucking services facilitate the movement of cargo between key logistics points. Its ship spare delivery onboard service addresses the highly time-sensitive requirements of vessels, where accuracy, coordination, and delivery timing are critical.

Complementing these activities, customs clearance services help customers navigate import and export requirements efficiently, supporting smoother cargo movement through Indonesia’s regulatory environment.

Through this integrated approach, he continues to strengthen Lirha’s role as a dependable logistics partner for customers operating across Indonesia’s maritime and industrial supply chains

At the core of Hendy Pramudhya Lubis’s executive leadership is a focus on modernizing traditional freight forwarding through digital adoption and process optimization. Under his direction, PT Lirha Global Logistik has integrated real-time shipment tracking, automated warehouse management platforms, and predictive route planning software to enhance supply chain visibility. By optimizing fleet utilization, expanding specialized temperature-controlled cold chain capabilities, and strengthening intermodal transport links, Lubis ensures rapid turnaround times while minimizing operational fuel burn and transit friction across diverse cargo types.

Championing Youthful Leadership, Workforce Resilience, and Ethical Standards

As a young chief executive, Hendy Pramudhya Lubis believes that sustainable business growth is built not only through commercial performance, but also through people, accountability, integrity, and continuous improvement.

Hendy Pramudhya Lubis operates under the firm conviction that sustainable commercial growth relies on workforce empowerment, safety protocols, and ethical business governance. As a young chief executive, he cultivates a dynamic, inclusive corporate culture anchored in continuous professional development, technical upskilling, and collaborative problem-solving. Lubis actively champions transparent corporate governance and rigorous compliance standards across international freight protocols. Furthermore, through local community initiatives and regional trade support, he empowers local micro-enterprises by providing accessible logistics networks that connect regional producers to national supply chains.

Setting the Benchmark for Asia's Most Admirable Young Leaders

Earning recognition among Asia's Most Admirable Young Leaders at the ACES Awards, Hendy Pramudhya Lubis demonstrates the impact of visionary, next-generation executive leadership. Supervised by transparent operational frameworks and aligned with Indonesia's national logistics enhancement goals, he bridges complex freight logistics with human-centered team development. Through his synthesis of digital supply chain innovation, archipelagic trade expansion, and agile leadership, Hendy Pramudhya Lubis continues to set an extraordinary benchmark for young executive excellence across Southeast Asia.

By strengthening integrated Supply Chain Management capabilities across shorebase facilities, trucking, ship spare delivery onboard, and customs clearance, Lubis continues to pursue a clear vision: building logistics solutions that connect businesses, vessels, and regional markets more efficiently across Indonesia.