A Legacy of Vision and Determination
At the helm of KFU Co. Ltd., Dr. Ausanee Mahagitsiri Leonio represents a new era of leadership that is both deeply human and boldly forward-thinking. Her career has been shaped by determination, vision, and a profound sense of purpose that extends beyond business success. With a background in management and a passion for social progress, she has guided KFU toward a future where excellence and integrity coexist harmoniously. Her leadership philosophy rests on the belief that true achievement comes from creating value not only for shareholders but also for employees, partners, and communities.
Since assuming leadership of KFU, Dr. Ausanee has led the company through a period of significant growth and transformation. Her commitment to modernization and sustainability has redefined how Thai enterprises can compete globally while remaining rooted in local heritage. The launch of See’s Candies Thailand in 2024 marked one of her proudest milestones. This bold expansion introduced an international confectionery brand to the Thai market while preserving the warmth, hospitality, and authenticity that define the country’s identity. The project reflected her ability to bridge global excellence with Thai values, showcasing how innovation and culture can work together to create enduring success. Under her guidance, KFU continues to evolve into a trusted and admired name synonymous with quality, creativity, and compassion.
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Empowering People and Communities
For Dr. Ausanee, leadership is most meaningful when it uplifts others. Her “people-first” approach has cultivated a company culture where every employee feels valued and motivated to grow. The organization’s celebrated “Super 60” diversity initiative, recognized at the QSR Media Asia Awards, stands as proof of her commitment to inclusion and equal opportunity. Through this program, employees are encouraged to share ideas, embrace individuality, and contribute to a more dynamic workplace. This focus on human potential has become one of KFU’s greatest strengths, driving innovation and loyalty across all departments.
Outside her corporate responsibilities, Dr. Ausanee dedicates her time and energy to improving lives across communities. Her “Helping Hands” initiative, launched to support flood victims in Chiang Rai, is one of many examples of her compassionate leadership in action. She also participates actively in cultural and spiritual events, such as the Kathin Merit-Making Ceremony at Wat Pho, reaffirming her belief in preserving Thai traditions and community unity. Recognized as an Outstanding Woman and Outstanding Mom in 2024, she uses her influence to champion causes that empower women and youth. Through the Zonta Club of Bangkok’s “Stop Teen Mom” initiative, she promotes education, mentorship, and empowerment programs that give young women the chance to build secure and independent futures.
Inspiring Change and Shaping the Future
As a speaker at the Retail Asia Forum 2024, Dr. Ausanee shared her insights on balancing ambition with authenticity in an ever-evolving economy. Her message to business leaders emphasized that success must be both sustainable and empathetic. She advocates for companies to operate as positive forces within society, driving change that benefits both people and the planet. Looking toward the future, her goal is to expand KFU’s reach across the region while deepening its commitments to diversity, sustainability, and ethical business practices.
Dr. Ausanee Mahagitsiri Leonio continues to inspire a generation of leaders to pursue innovation guided by compassion. Her vision is one of collective success, where corporate achievement fuels social advancement and where every business endeavor carries the potential to create meaningful change. Through her leadership, KFU Co. Ltd. stands as a shining example of how integrity, inclusivity, and empathy can define the future of modern enterprise. She reminds us that the greatest leaders are those who not only achieve but also elevate others, leaving behind a legacy built on purpose and humanity.
