Dato' Noorashidah Ahmad

Pioneering Global Manufacturing Strategy and Supply Chain Transformation

Dato' Noorashidah Ahmad stands as an influential executive and transformative leader in global electronics manufacturing, serving as Vice President and General Manager of Keysight Global Manufacturing and Supply Chain at Keysight Technologies. Based at Keysight's flagship operational hub in Penang, Malaysia, she oversees end-to-end supply chain execution, high-precision electronic manufacturing, and global order fulfillment systems. Guided by a commitment to operational agility and technical excellence, she has steered complex global operations through severe macroeconomic disruptions, ensuring the seamless delivery of advanced electronic design, measurement, and testing solutions to world-leading technology enterprises.

Driving Digital Fulfilment, Automation, and Operational Resilience

At the core of Dato' Noorashidah Ahmad’s executive leadership is a vision to modernisetraditional manufacturing through digital innovation and intelligent automation. Under her direction, Keysight implemented its Digital Fulfilment Program, integrating artificial intelligence, predictive analytics, and process automation across procurement, planning, and logistics networks. This technology-driven framework streamlines complex order flows, enhances global supply visibility, and optimizes factory capacity utilization. By prioritizing operational decarbonization, energy-efficient facility engineering, and high-precision quality management, she ensures that Keysight's global manufacturing footprint remains resilient, sustainable, and responsive to market demands.

Advancing Inclusion, STEM Mentorship, and Equitable Executive Growth

Dato' Noorashidah Ahmad operates under the firm conviction that sustainable corporate success relies on diverse talent development, empathetic leadership, and community stewardship. As a prominent female executive in the technology and engineering sectors, she actively advocates for gender diversity in STEM, mentoring women engineers and supporting inclusive leadership pathways across Asia. Through collaboration with academic institutions, industry associations, and government bodies, she promotes technical skill building and continuous workplace upskilling. By cultivating a workplace culture anchored in curiosity, accountability, and psychological safety, she empowers cross-functional teams to drive continuous breakthroughs.

Setting the Benchmark for Asia's Most Inspiring Executives

Earning recognition among Asia's Most Inspiring Executives at the ACES Awards, Dato'Noorashidah Ahmad demonstrates the transformative impact of purpose-driven, forward-thinking industrial leadership. Guided by transparent corporate governance standards and aligned with global technology benchmarks, she bridges complex global manufacturing logistics with human-centered team empowerment. Through her synthesis of digital supply chain transformation, operational resilience, and diversity advocacy, Dato' Noorashidah Ahmad continues to set an extraordinary benchmark for executive leadership across Asia's technology landscape.