A Leader Who Builds from the Inside Out
Adrian Zafra’s leadership journey reflects the perfect balance between performance and purpose. As President and Country Manager of TOA Global Philippines, he embodies the principles of authentic leadership empowering others, leading with empathy, and driving results through shared vision. With over 20 years of experience in operational leadership and client management, Adrian has transformed TOA Global’s Philippine operations into a hub of innovation and excellence.
He believes that leadership begins with service. His Leader-Led Developmental Training and Consistent Communication Rhythm initiatives have improved engagement across departments, encouraging every team member to see themselves as contributors to the company’s mission. Adrian’s “Executive Visibility and Frontline Engagement” framework ensures that he remains deeply connected with employees at every level, spending a quarter of his time directly engaging with staff and clients to understand their challenges, celebrate their successes, and cultivate trust.
Transforming Workplace Culture Through Data and Heart
At TOA Global, Adrian has built a culture that harmonizes data-driven management with a deep respect for people. His Data-Driven Cultural Development framework uses analytics to align employee goals with organizational purpose, fostering unity and accountability. The results speak for themselves: an 85 percent employee trust score, significant improvements in retention, and a reduction in recruitment costs by $1.1 million annually.
TOA Global’s recognition as a Great Place to Work in the Philippines (2025) is a testament to Adrian’s inclusive leadership style. He ensures that every employee, from accounting professionals to corporate teams, has a clear pathway for growth. By partnering with the Institute of Management Accounting APAC and the Australia and New Zealand Chamber of Commerce, Adrian has strengthened TOA Global’s presence as both a business and an educator, nurturing talent through continuous professional development.
Purpose, Balance, and Legacy
Adrian’s leadership philosophy extends beyond the workplace. A husband, father of five, and community volunteer, he champions holistic growth rooted in discipline, spirituality, and compassion. His ability to integrate faith and structure into his professional life inspires both colleagues and industry peers.
Under his leadership, TOA Global continues to redefine outsourcing by focusing on people, education, and ethical excellence. As the company celebrates more than 11 years of empowering accounting professionals worldwide, Adrian’s impact resonates not only within the walls of the organization but also in the lives of thousands who see leadership not as authority, but as a calling to serve.
