Selic Corp Public Company Limited (Selic), originally known as Selic Chemical Limited, was established in 1979 in Thailand as an adhesive manufacturer utilizing the most advanced technology from Japan at the time. Initially, the company focused on providing adhesives to the leather and footwear industries in Thailand. On June 29, 2012, Selic was officially registered as a public company after a consolidation of Selic Chemical Limited and EVA Manufacturing Limited, both founded by the Suwatthanaphim family. With over 30 years of experience in the adhesive and adhesive-related chemicals industry, Selic has built a strong reputation in the market.
Expanding Horizons: Customer Base and Industry Reach
Selic serves both domestic and international markets, with a diverse customer base that spans industries such as footwear, leatherwear, furniture, food and beverage, printing, woodworking, and automotive. The company has built a reputation for providing professional solutions to support the growth of its customers, ensuring exceptional customer service at all stages of the customer journey, from initial contact to after-sales support.
Key Milestones in Selic’s Journey
Selic has achieved several significant milestones over the years. In 2015, the company received the Green Industry standard certificate from the Ministry of Industry and was recognized by The Thai Chamber of Commerce with the Outstanding Award. In 2016, Selic became a publicly listed company on the Stock Exchange of Thailand, highlighting its stability and strength in the adhesives industry. In 2017, Selic was awarded two Prime Minister’s Export Awards for Best Thai Brand and Best Exporter. In 2018, the company was recognized for its commitment to transparency and ethics with a Certificate of Membership in Thailand’s Private Sector Collective Action Coalition Against Corruption (CAC) and received its third Prime Minister’s Export Award for Best Green Innovation.
Overcoming Environmental Challenges and Innovation
The adhesive industry faces significant environmental challenges, with growing concerns over the impact of products on the environment. As consumer demand shifts toward eco-friendly products, Selic is committed to developing innovative solutions. The company’s research and development (R&D) department, equipped with advanced laboratory facilities and ISO 17025 certification, focuses on creating bio-based adhesives with fewer volatile organic compounds. Innovation is a core value for Selic, and the company is dedicated to offering environmentally responsible alternatives to traditional adhesives.
Another challenge for Selic is the digital disruption within the industry. As consumer behavior and manufacturing processes evolve, Selic actively monitors these trends by attending industry seminars and networking events to stay ahead of market changes.
Corporate Social Responsibility (CSR) and Environmental Commitment
Selic’s CSR initiatives reflect its dedication to both society and the environment. In collaboration with stakeholders, Selic has contributed its adhesive products to the Prostheses Foundation of HRH The Princess Mother of Thailand to support the production of prostheses for disabled individuals. Additionally, the company has provided its products to the Skills Development Center for the Blind to aid in the manufacturing of furniture for the center.
On the environmental front, Selic is committed to sustainable corporate development. The company has undertaken initiatives such as cleaning and maintaining public canals in Thailand and collecting waste in areas with limited waste disposal services. Selic also played a key role in providing emergency assistance during the Covid-19 pandemic, distributing survival bags to those affected by lockdown measures.
A Vision for a Greener Future
Shanggari Balakrishnan, CEO of MORS Group, commended Selic for its proactive approach to environmental sustainability, noting, “It is heartening to see businesses which operate in traditionally non-green sectors, to be concerned with the impact of their products on the environment. Selic’s move to enter into bio-adhesives is just one way this business distinguishes itself.” Selic’s ongoing commitment to environmental and social responsibility ensures its leadership in the adhesive industry while creating a lasting impact on both society and the planet.
