Anchored in Accountability: The Palabra de Honor Ethos
For Gothong Southern (GS), responsibility is not a department—it is a doctrine. Built on the Filipino core value of Palabra de Honor (word of honor), GS has spent over two decades transforming itself from a traditional shipping line into a fully integrated, end-to-end supply chain partner. As a thriving SME, Gothong Southern understands that its growth is intrinsically linked to the stability and reliability it provides to the national economy.
This foundation of trust is reflected in its operational commitment: GS successfully achieved 100% customer satisfaction for its integrated supply chain solutions and drove a 21% reduction in customer average delay duration. This excellence is underpinned by its ISO 9001 certification and continuous refinement of its "On-Time In-Full" (OTIF) performance, proving that responsibility means delivering on promises with precision.
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A People-First Culture of Safety and Engagement
As a Responsible SME, Gothong Southern prioritizes the people who drive national trade. The company has successfully cultivated a highly engaged workplace, evidenced by an exceptional 79% employee engagement score, significantly outpacing the Southeast Asia regional benchmark. This focus on employee well-being is not just about satisfaction; it is about building resilience.
GS invests heavily in safety, achieving the critical milestone of zero recorded Lost Time Injury Rate (LTIR) among its contracted employees, a notable achievement in the high-risk logistics sector. Furthermore, the company ensures workforce readiness for external threats—especially given the Philippines' vulnerability to climate risks—with 77% of target employees certified in emergency response training. This investment in its people is Gothong Southern's most important competitive advantage.
Leading the Green Shift at Sea
Gothong Southern’s most significant act of responsibility is its bold move into climate action. Recognizing that maritime transport is a major source of emissions, GS has taken leadership in the sector's decarbonization journey.
The company has invested in its fleet, adding M/V Doña Darianna Brielle, a dual-fuel container vessel capable of running on greener alternative fuels, signaling a commitment to low-carbon operations. More strategically, GS has set an ambitious target for a 50% reduction in vessel carbon intensity by 2030 and is a key participant in the Philippine Green Corridors study—a pioneering initiative to establish commercially viable, zero-emission shipping routes. Despite a challenging year where operational expansion increased its carbon intensity temporarily, Gothong Southern's long-term plan, technological investment, and active collaboration underscore its pioneering role in securing a sustainable future for Asian logistics.


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