Transforming Retail Through Leadership and Purpose
For Steven Tan, leadership is not merely about achieving growth – it is about guiding transformation that uplifts people and communities. As President of SM Supermalls, he leads 89 malls across the Philippines and several international branches with a vision rooted in people-first values. His approach to leadership is grounded in empathy, ensuring that every business decision reflects genuine care for employees, customers, and the environment.
Under his leadership, SM Supermalls has evolved from being a shopping destination into a lifestyle, community, and cultural hub. By integrating local entrepreneurship programs, artistic showcases, and digital innovations, Tan has redefined the mall experience, turning each SM Supermall into a platform for empowerment and national pride.
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Championing Innovation and Digital Transformation
Tan has been instrumental in driving the digital evolution of consumers’ retail experience. He led the launch of the SM Malls Online App, the country’s first fully integrated mall e-commerce platform that enables customers to shop, order food, and schedule deliveries in just a few taps. By seamlessly bridging online and offline experiences, Tan has created a hybrid retail ecosystem that delivers convenience, accessibility, and meaningful connections.
Beyond technology, his leadership philosophy centers on emotional intelligence, collaboration, and empowerment. He encourages teams to think creatively, take ownership, and embrace innovation, nurturing a workplace culture that thrives on trust and shared purpose.
A Commitment to Sustainability and Community
Under Tan’s direction, sustainability has become a defining pillar of SM Supermalls’ identity. The company has adopted energy-efficient systems, solar panels, and water-recycling facilities across multiple locations. Through its “Green Movement,” SM Supermalls promotes waste reduction and environmental awareness, while programs under SM Cares, the company’s corporate social responsibility (CSR) arm, champion inclusivity, gender equality, and social development.
Tan also champions the growth of micro, small, and medium enterprises (MSMEs) through several initiatives, which provide a platform for local entrepreneurs to showcase and scale their businesses. This commitment to empowering Filipino entrepreneurs creates a ripple effect of progress that strengthens communities nationwide.
Leading with Humanity
Steven Tan’s brand of leadership transcends titles and profits. His ability to connect with people, prioritize emotional well-being, and champion inclusive growth has made him one of Asia’s most respected executives. His legacy lies not only in business achievements but in his capacity to inspire others to lead with authenticity, compassion, and vision.
