From Self-Learning to Leadership
When Harit Posanakul founded Minimice Group, he had no corporate background or formal training in digital marketing just curiosity, courage, and YouTube tutorials. What began as a passion project for his family’s renewable energy business evolved into a thriving digital agency. By age 25, Harit had secured four clients on FastWork and officially launched Minimice Group. His journey from a solo freelancer to a managing director represents the essence of modern entrepreneurship: agility, innovation, and self-reliance.
Within a few years, Harit transformed Minimice into a multi-award-winning agency specializing in performance marketing, SEO, and omnichannel digital strategies. His growth philosophy is rooted in experimentation, a framework where 5% of each campaign’s budget is allocated for testing, data validation, and innovation. This “Always-Win Formula” approach allows the agency to predict and replicate campaign success for clients with precision, positioning Minimice as a leader in ROI-based marketing.
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Empowering Teams and Driving Sustainable Growth
At the heart of Harit’s leadership is his focus on people. He recognizes that in a digital-first business, innovation thrives when teams feel valued and inspired. Through the company’s Acknowledged Accomplishment program, every team lead hosts monthly meetings to share individual and collective successes. This transparent communication culture has reduced turnover to below 5% and strengthened loyalty among employees, most of whom have stayed with Minimice for over three years.
Harit has also championed workplace well-being by prioritizing creativity and flexibility. His office is designed as an “Innovative Playground” where ideas, AI tools, and MarTech solutions meet experimentation. The agency’s consistent 500% revenue growth in three years is proof that performance marketing and people-centric culture can coexist harmoniously.
Purpose Beyond Profit
Harit’s leadership extends beyond business results. Minimice Group partners with Cheewid, a nonprofit fundraising platform, to provide digital marketing support for NGOs, helping amplify social impact campaigns. The company also operates out of a LEED-certified office building, reflecting its environmental consciousness and commitment to sustainable business practices.
Harit regularly conducts training and keynotes for client teams, sharing insights on performance marketing and emerging technologies. These sessions ensure clients remain agile and informed amid the industry’s rapid evolution. His mentorship and open-source mindset have inspired young marketers across Thailand to pursue careers in digital innovation.
As Harit leads Minimice into its next chapter targeting global expansion and $5 million in revenue by 2025, his story stands as a testament to resilience, lifelong learning, and the boundless potential of self-made leadership.
