English is arguably the most important language to learn. As the language of business, education, science, technology, travel, international communication, and the internet, it is one of the most useful languages to master. Around the world, more adults are taking English lessons to gain proficiency, recognizing its value in unlocking greater opportunities.
Leading the Way in English Education
In Indonesia, the leading provider of English language education for adults is Wall Street English Indonesia (WSE-ID). As the Indonesian franchise of Wall Street English (WSE)—the world’s foremost English language training network for adults and corporate clients—WSE-ID has gained a reputation as the most innovative and forward-thinking among all WSE franchisees. Established in 2007, WSE-ID has helped over 50,000 Indonesians improve their English proficiency, opening doors to global opportunities.
A Revolutionary Business Model
In 2017, WSE-ID undertook a major transformation, shifting from a traditional language provider to a lifestyle-based learning experience. Instead of selling English courses, WSE-ID introduced membership-based learning facilitated by technology. This required changing mindsets, study habits, and implementing significant digital transformation across its operations. The result was a seamless, engaging learning experience tailored to the modern learner’s needs.
Tailored Learning Experiences
WSE-ID offers three distinct membership plans: WSE Club, WSE X, and WSE Go. WSE Club provides a blended learning model combining online and offline resources, interactive classes, and access to exclusive areas at WSE centers. WSE X offers an offline-only membership focused on in-person events and classes. WSE Go, launched in response to COVID-19, ensures uninterrupted access to quality English education through a fully online learning platform. Both WSE Club and WSE Go also offer VIP options, providing private coaching and exclusive content.
A Unique Teaching Approach
Regardless of the membership plan, WSE-ID follows a structured methodology that blends academic instruction with lifestyle-based learning. The academic aspect is rooted in WSE’s Blended Learning method, combining self-paced app-based study with interactive small-group lessons. This approach offers students flexibility while ensuring personalized support from instructors.
The lifestyle aspect includes social activities and specialized communities catering to different demographics, such as career-driven professionals, creatives, and wellness enthusiasts. WSE-ID also integrates its Social Club cafés within learning centers, providing a space for students to practice English in a relaxed, social setting.
The Road Ahead
With its commitment to innovation, WSE-ID has not only adapted to evolving demands but has also emerged as the top-performing WSE franchise globally. During the pandemic, the company successfully expanded its digital footprint and increased its membership by over 50%, attracting students from across Indonesia and even Indonesians living abroad.
By continuously evolving and integrating new learning strategies, WSE-ID remains dedicated to its mission: empowering Indonesians with English proficiency to enhance their lives, careers, and future opportunities.
Wall Street English Indonesia is not just a company that provides centers for teaching English. The goal for its students is long-term—to equip them with the necessary tools today so that they can build better lives tomorrow for themselves, their communities, and eventually their country – Shanggari Balakrishnan, Chief Executive Officer, MORS Group
