From Startup to Scalable Success
Minimice Group’s rise is the story of determination, adaptability, and a relentless drive for excellence. Founded with just a laptop, a handful of clients, and a belief in measurable impact, the agency has evolved into one of Thailand’s leading digital marketing firms. Its success stems from a unique methodology balancing creativity with data precision. Every campaign begins with hypothesis testing, performance analysis, and client collaboration, ensuring that innovation is never detached from results.
Harit Posanakul’s leadership has been instrumental in shaping Minimice’s identity as a performance-first, client-centric agency. The company’s Performance-Success Framework allocates 5% of campaign budgets to continuous testing, allowing teams to refine strategies and replicate successful outcomes across clients. This rigorous, scientific approach has earned Minimice recognition at the Marketing Excellence Awards for Best B2B Marketing, Best Pivot Strategy, and Best Media Campaign.
Building Culture as a Competitive Advantage
Behind Minimice’s market success is a strong organizational culture that thrives on empowerment and recognition. With a turnover rate below 5%, the company’s Acknowledged Accomplishment meetings celebrate team wins and personal milestones every month. These gatherings have strengthened collaboration and boosted morale, turning Minimice into a workplace that blends high performance with deep purpose.
Harit’s vision of an “Innovative Playground” where employees explore AI, MarTech, and creative experimentation has resulted in cutting-edge marketing strategies that drive measurable growth for clients across retail, real estate, and tech sectors. As the company integrates automation and advanced analytics into its processes, it continues to deliver faster, smarter, and more cost-efficient solutions without compromising creativity.
A Sustainable Future for Digital Business
Beyond profitability, Minimice is committed to social and environmental impact. The company actively supports NGOs through its partnership with Cheewid, offering digital marketing support to fundraising campaigns. By operating within a LEED-certified building, Minimice reinforces its sustainability commitment while promoting eco-conscious practices within Thailand’s creative sector.
With ambitious expansion plans across ASEAN, Minimice Group aims to set new standards for digital marketing excellence. Its trajectory from a small startup to a multi-million-dollar agency is proof that innovation, integrity, and a people-first mindset can turn a dream into a thriving enterprise.
