Empowering Communities through Purpose and Action
Krungthai-AXA Life Insurance has long believed that meaningful business leadership begins with compassion. Through its flagship Commit to Climate campaign, now in its third season, KTAXA has created one of Thailand’s most comprehensive environmental initiatives. What started as a marine conservation project has evolved into a multidimensional program addressing Sea Life, River Life, Wildlife, and Air Life. Each pillar targets a distinct environmental challenge while uniting employees, partners, and citizens in a shared mission for sustainability.
In the River Life project, KTAXA deployed electric boats equipped with recycling bins along the Chao Phraya River, resulting in the removal of more than forty-three tons of waste and a reduction of 1,200 tons of carbon dioxide emissions annually. Sea Life continued its partnership with the Phuket Marine Biological Centre to safeguard marine biodiversity through beach cleanups, coral restoration, and sea turtle conservation. Wildlife, launched in collaboration with the Royal Forest Department of Chiang Rai, educated the public on forest fire prevention through digital gamification, while Air Life raised awareness about pollution and supported animal hospitals through public donations. Collectively, these initiatives reached over two million people in 2024, demonstrating the power of collaboration and creativity in environmental advocacy.
Inclusion, Wellness, and Empowerment for All
Beyond environmental protection, KTAXA’s commitment to inclusivity has transformed the insurance landscape. Its KoomVer insurance plan was designed to make protection accessible for Thailand’s emerging workforce, including freelancers and self-employed individuals who often fall outside traditional insurance systems. This product underscores the company’s mission to make financial security attainable for all, especially those most vulnerable to life’s uncertainties.
Within its organization, KTAXA fosters a culture of compassion through the #WeCare program, a comprehensive well-being initiative that supports employees at every stage of life. This includes enhanced parental leave, fertility treatment support, domestic violence assistance, and health and wellness programs that go beyond compliance to create genuine care in the workplace. In 2024, the company achieved one hundred percent completion of the AXA Climate Academy training for employees, ensuring that environmental literacy is embedded in its corporate DNA. Nearly three thousand volunteers participated in Hearts in Action, KTAXA’s employee-driven social program, reflecting a forty percent increase from the previous year.
Leading with Heart and Lasting Impact
KTAXA’s strength lies in its ability to merge corporate innovation with genuine community care. The company’s partnerships with the Thai Red Cross Society, TerraCycle Thailand, and the Marine Department of Thailand exemplify how cross-sector collaboration can create measurable impact. During the 2024 flood relief efforts, KTAXA raised two hundred thousand Thai baht and provided thousands of water bottles to affected communities. Through the AXA Week for Good campaign, employees joined canal cleanups, conducted environmental workshops, and engaged in awareness activities that collected more than 1,600 kilograms of waste and inspired a culture of volunteerism.
In alignment with the AXA For Progress Index, KTAXA continues to expand its green investment portfolio, reaching over 7.1 billion Thai baht in 2024, while reducing operational carbon emissions by fifteen percent. By embedding sustainability into both its operations and its identity, KTAXA not only enhances environmental resilience but also inspires other insurers across Asia to embrace purpose-driven leadership. Its approach demonstrates that the most successful companies are those that lead with empathy, protect with purpose, and grow with the communities they serve.
