Crafting a Legacy of Care and Quality
Austam Goods Corporation’s story began with the vision of a veterinarian who believed every pet deserves the best nutrition possible. Founded by Dr. Chayut over three decades ago, the company started with a single purpose to create pet food that promotes health and happiness without compromising affordability. That vision took shape through Buzz Pets Food, a homegrown Thai brand that has since become a trusted household name among pet owners nationwide. Today, Buzz represents more than just nourishment; it embodies care, science, and compassion for animals and their families.
With over 40 SKUs covering holistic, functional, and grain-free formulas, Buzz caters to every need of dogs and cats across Thailand. Its flagship products, such as Netura and Beyond, combine human-grade ingredients like fresh salmon, white fish, and vegetables, ensuring balanced nutrition backed by research and quality assurance. Every product is developed in partnership with world-class manufacturers certified under AAFCO, BRC, and HACCP standards, demonstrating Austam Goods’ dedication to global excellence and food safety.
Driving Growth Through Innovation and Impact
Austam Goods has emerged as one of Thailand’s leading SMEs through a powerful blend of innovation and empathy. Between 2023 and 2024, Buzz achieved remarkable growth, with revenue increasing from six million USD to sixteen million USD, supported by rapid social media expansion that saw its followers grow from forty-four thousand to more than two hundred thousand. This digital success mirrors the brand’s ability to connect emotionally with consumers through creative storytelling, influencer engagement, and community-building campaigns.
The company’s marketing approach bridges online and offline worlds, with its LINE-based CRM program allowing customers to collect loyalty points and redeem rewards, while experiential roadshows and pet expos bring the brand directly to pet parents. Buzz’s presence at events like Pet Expo Thailand 2025, which drew more than two hundred thousand visitors, reinforces its role as a leader in the local pet ecosystem. Behind this success lies a clear strategy: to modernize Thailand’s pet food industry through design, innovation, and inclusivity.
Sustainability and Compassion at the Core
Beyond business growth, Austam Goods remains deeply committed to social and environmental responsibility. Its CSR program, “The Gift of Giving,” transforms every customer purchase into compassion for animals in need. In 2023, the company donated 2,700 kilograms of pet food to five shelters; by 2024, donations soared to 28,000 kilograms across 39 locations, including universities and temples. For 2025, Austam Goods aims to donate 37,000 kilograms, extending support to six government zoos. These efforts have helped feed more than 35,000 rescued dogs and cats nationwide, reinforcing the company’s mission to give back to the community that supports it.
The company’s sustainability journey also includes partnerships with manufacturers that prioritize environmental stewardship, including solar-powered facilities and advanced wastewater treatment systems that ensure zero harm to surrounding ecosystems. Through such initiatives, Austam Goods demonstrates how responsible business practices and profitability can thrive together.
As Austam Goods Corporation looks to expand its footprint internationally, its purpose remains unchanged: to bring joy to pets and their families by creating nutritious, accessible, and ethically produced food. From its humble beginnings to becoming a leader in Thailand’s pet care industry, Austam Goods proves that genuine compassion, innovation, and trust can build a legacy that lasts beyond generations.
