United Overseas Bank Limited

2014

Top Community Care Companies In Asia

United Overseas Bank Limited

Top Community Care Companies In Asia

2014

ABOUT UOB SINGAPORE

“UOB ‘s social responsibility programme – known as the UOB Heartbeat Programme – focusses on supporting art, children and education. The vital role art plays in society is one of the reasons that UOB continues to hold the longest-running art competition in Singapore – the UOB Painting of the Year. This flagship programme is now in its 33rd year

The UOB Heartbeat Programme: Supporting art, children and education
UOB believes in supporting people who are passionate about what they do, from businesses that are determined to succeed, to artists who are driven to inspire. UOB views the strengthening of these pillars of society as essential to a country’s progress.

UOB’s social responsibility programme – known as the UOB Heartbeat Programme- focusses on supporting art, children and education. The vital role art plays in society is the reason that UOB continues to hold the longest-running art competition in Singapore – the UOB Painting of the Year. This flagship programme is now in its 33rd year. With a regional prize pool of US$200,000, the UOB Painting of the Year competition has helped to launch the careers of many artists in Singapore. It recently extended the competition to encourage artists from Indonesia, Malaysia and Thailand to share their work as well.
UOB also continues to invest in art education programmes to benefit young people who may otherwise not have an opportunity to be exposed to the arts. To this end, it has been supporting organisations such as Very Special Arts Singapore since 2007, the Little Arts Academy Singapore since 2009 and others include APSN Katong, AWWA School, Fei Yue Community, MINDS Towner Gardens School, Northlight School Visual Arts Programme and Pathlight School. These organisations give underprivileged children the opportunity to discover and develop their creative talent through education, early skills intervention and rehabilitation through art.

Such partnerships also provide opportunities for UOB’s employees to get involved as UOB Heartbeat volunteers. Its people regularly volunteer their time to help out at classes and workshops for nominated beneficiaries. Through the UOB Heartbeat art workshop series, volunteers share their love of painting, sculpting and mosaic-making with children who have special needs.

One of the ways in which UOB further extends its support in the communities in which it operates is through its annual UOB Heartbeat Run/Walk. In Singapore alone, more than 4,000 UOB employees, their families and customers participated in the 2014 Run/Walk and raised S$1 million over a period of six weeks. The money raised was channeled through to Community Chest beneficiaries. Under the Singapore government’s Care & Share Movement the amount raised by UOB was matched dollar-for-dollar by the Singapore government.

The UOB Heartbeat Programme is important to its people not only because of the opportunities it provides them to contribute to the community, but also because of the sense of belonging and shared purpose it creates among colleagues.

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