“The only reason for our existence is to improve the quality of life of those around us. ”
Established in 1957, in Bangkok, Thailand, and listed on the Stock Exchange of Thailand since 23 December 1983, TMB Bank Public Company Limited is firmly established in the banking industry. It has built its community care and outreach programme on its “Make THE Difference” philosophy.
The philosophy is centered on the thinking that the only reason for the bank’s existence is to improve the quality of life of those around it, and is derived from the belief that everyone has the power to improve lives and the world around them.
The core CSR programme from TMB, ‘FAI-FAH’, works with the young from low-income families as it is felt that they have the drive and potential, but lack financial support and proper guidance. The programme works with TMB employees volunteering to help train these youth, together with guest instructors, in a three-year curriculum on art and life skills.
The results from TMB’s learning programme has been that the youth have not only attained new skills, but have also realized their potential, improving themselves. These youth are then ready to become key catalysts in the community, creating a ripple effect via their newly ignited ideas, to start improving the world around them.
Working independently of NGOs and directly with the residents of the earmarked communities, the programme has a dedicated CSR and Sustainability Team to manage it and is self-funded by TMB. This is because it feels that the initiatives should be owned by the communities themselves, to allow them to become self-leading and self-managing. Furthermore, as of 2015, TMB employees have started to raise funds for themselves so that they can carry out activities in the communities.
Being a good community citizen is ingrained into TMB’s policies and standard operating procedures to the point that it has become an integral part of TM B’s corporate social responsibility. To ensure CSR incorporation into the bank’s activities, the Board of Directors of the Bank has issued several
in-process and after-process policies and directions towards social responsibility for all stakeholders, encompassing the eight core principles of fair trade practice, anti-corruption, human rights, fair labour treatment, responsibilities to customer, community and social development, environmental management and innovation and distribution of innovation.
Measurement of the success of the policies is constantly undertaken and issues which could potentially impact on the society and environments are consistently monitored with annual report submission as well as being subject to annual reviews and updates.
The strategy of being a good corporate citizen has benefitted TMB over the years and it continues to pursue its CSR programmes as it feels that it has been proven that top companies do well as a result of their commitment to the communities and environments. Furthermore, research has also found that consumers respond well to companies which are good corporate citizens.
As a customer-centric organization TMB practices a culture of listening to its customers and providing them with the products and services which meet their needs. This is due to today’s consumers expecting more from businesses. Furthermore, in today’s evolving business environment consumers, stakeholders, including shareholders, employees and society as a whole favour companies that really care about the society.
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