For instance, the company donated 25,000 cans of its SEALECT brand seafood to flood victims in Thailand last year. Thai Union also opened and funded its third preschool for children of Thai migrant workers in Samut Sakhon, as well as held science camps, football academies and a mangrove learning project for those students—activities involving employee participation. Thai Union also works with local NGOs on numerous human rights, labor and environmental initiatives, such as providing multi-lingual labor rights booklets to migrant workers in Thailand and working to improve coastal regions.

The previously-mentioned digital traceability pilot tests scalable platforms for electronic catch data and traceability systems is a key example of how the company is working to improve the lives and communities of those in the fishing industry. The programme is currently demonstrating true electronic end-to-end traceability and supply chain management on Thai fishing vessels. Additionally, workers on the vessels can now use ‘Fish Talk’, a compressed chat function that allows crew to communicate with loved ones and peers back on shore—an industry first for Thai fisheries.