This pattern of recycling, which creates a platform where people can help others by recycling empty cartons, has been ongoing for the last few years. In 2010, the “Green Roof Project for Princess Pa Foundation” was introduced by Tetra Pak Thailand, in partnership with the Princess Pa Foundation, Thai Red Cross Society, and Big C Supercenter Public Company Limited, one of the country’s largest retailers, to supply roof tiles for people whose homes were damaged or lost in natural disasters. Used cartons dropped off at Big C outlets and volunteering drop off points nationwide have been transformed into roof sheeting by Fiber Pattana Company Limited, a recycler, and presented to the Foundation.

Throughout Thailand, volunteers register through the campaign website and a Facebook page. To date, there are almost 4,000 volunteers nationwide who take part in collecting used cartons and promoting carton recycling in their communities, schools, offices and so on.

From 2010 till August 2014, 84 million used cartons were recycled to make over 40,000 roof sheets which have been presented to the Foundation and installed in various places as well as the houses of victims of natural disaster in over 20 provinces in Thailand.