Giving back in all ways possible.
Theme park works on enriching lives in the community.
Sunway Lagoon Sdn Bhd (SLSB) was established in 1991 in Malaysia. Regarded as Malaysia’s premier multi-park destination, Sunway Lagoon is located in the heart of Sunway City and has six adventure zones, including a Water Park, Amusement Park, Wildlife Park, X-Park, Scream Park, and Lost Lagoon spanning over 88 acres. Together, these zones contain more than 90 thrilling activities that are suitable for people of all ages.
Rated highly by both the domestic and international community, Sunway Lagoon has reigned champion over the coveted title of “Asia’s Best Attraction” for four consecutive years by the International Association of Amusement Parks and Attractions (IAAPA) as well as “Best Entertainment” for six consecutive years by the Putra Brand Awards.
This comes as no surprise as the world-class theme park houses some of the finest attractions such as the World’s First 5D Waterplexx, World’s Largest Vortex Water Ride – Vuvuzela, World’s Largest Man-Made Surf Pool, Malaysia’s First Interactive Zoo, and FlowRider – Malaysia’s First Surf Simulator.
Sunway Lagoon’s vision is to be Malaysia’s model theme park in sustainable practices, focusing on minimizing environmental impact through sustainable practices, using all available resources wisely and creating awareness through planned activities. Their mission on the other hand is to minimize the environmental footprint of their business activities and embrace sustainability in their business processes and decisions.
SLSB’s Theme Park has been ISO 45001:2018 certified and they aim for all business divisions, where relevant, to be certified by 2030. These certifications will promote staff safety, reduce workplace risks, and ensure better and safer working conditions.
SLSB invests in the communities in which they operate and aim to create long-term value to enrich each of their livelihoods. Many initiatives were put in motion, some of which included material study, community engagement through social activities, and campaigns. A big focus on this area is where they cultivate entrepreneurial skills among the underprivileged to enable them to be financially independent. One good instance would include the strategic collaboration with single working mothers and more from the B40 community under a single social enterprise called the “Komuniti Tukang Jahit.” This movement has significantly helped them upskill their sewing skills and consequently, exposed them to new streams of income while being fully committed to household responsibilities.
Despite the pandemic’s challenges and disruptions, SLSB continued to strive for a sustainable future in 2021 by contributing in kind and basic necessities to the local communities in which they operate, ensuring that no one was left behind. SLSB employees have also actively contributed by volunteering thousands of hours, subsequently adhering to the Sustainable Development Goals 11 (Sustainable Cities and Communities” as listed in the United Nations’ blueprint.
Volunteers were invited to participate in many social initiatives during working hours, and are given replacement hours if the activities take place outside of working hours. Aside from fostering employee relationships, volunteerism instills a sense of belonging and identity in employees, as well as developing leadership qualities and soft skills that are crucial in the 21st century.
Through their School Outreach Program, SLSB has also collaborated with selected kindergartens to provide an early learning experience for preschoolers on the 3Rs and its contribution towards reducing pollution and conserving natural resources, landfill space and energy. This program has since empowered a total of 4,689 children from 35 kindergartens to incorporate the Reduce, Reuse and Recycle (3Rs) elements as a basis for sustainable waste management.
In addition, the Group has been collaborating with Generating Opportunities for the Learning Disabled (GOLD) and selected schools to organize the Sunway Job Training Program annually since 2006. Through this initiative, more than 120 disabled learning students have successfully graduated from the program, which involves them continuing with their special learning classes and undergoing apprenticeships during the training period.
This program integrates the diverse job skills available within the Sunway Group of companies, resulting in a curriculum that is industry relevant and practical for disabled students. Upon selection of their apprenticeship, students attend pre-vocational classes, working in areas such as the office and general housekeeping, food and beverage and ticketing at Sunway Lagoon Theme Park.
SLSB’s close collaboration with schools and universities, government agencies, non-profit organizations and charitable partners aims to enrich communities and make long-term positive contributions.
“Operating a theme park is a unique feat, where not only do we specialize in themed rides and attractions, but also F&B, performances, event management, wildlife management and many more. This in turn helps the surrounding communities and beyond by churning a sustainable revenue stream to small and independent retailers, tour operators and travel agents, bus and public transport operators and many others aiding the much needed employment and circular economy in all walks of life,” said Mr Calvin Ho, Executive Director of Sunway Theme Parks.
“As Asia’s Best Attraction, we not only want to deliver the best service to our guest or build the biggest ride. It’s also about impacting the lives we come in touch with be it our housekeeping personnel or a delivery rider. We have been around for 30 years, imagine the lives we’ve helped built” he adds.
“Sunway Lagoon’s engagement with many levels of the community point to a well-planned community engagement strategy which has seen the theme park engaging with preschoolers, as well as the differently-abled, delivering different learnings to each segment,”
Shanggari Balakrishnan, Chief Executive Officer, MORS Group