CSR is a core business objective at Trakindo, and part of their business strategy. They believe in good corporate citizenship and live the motto ‘Advancing Trakindo: Sustainable, Balanced, Profitable’. The company is living proof that good corporate citizenship builds communities, and better nations.
PT Trakindo Utama
Making Tracks Into Hearts
PT Trakindo Utama is in the business of care.
PT Trakindo Utama was established nearly 50 years ago in Indonesia. Trakindo supplies heavy equipment services to many industries, and even disaster relief, when the situation calls for it. Their vision? To be the world-class provider of Caterpillar equipment solutions. The company wants to provide worthwhile and challenging jobs to as many Indonesians as possible
Trakindo has an annual Corporate Social Responsibility (CSR) budget of US$500,000. Their CSR strategy revolves around four key areas: Education, Environment, Health and Compassionate Relief. In terms of education, Trakindo has run their Trakindo Volunteers Mengajar (TVM) program since 2013, involving 4,500 volunteers (employees) and contributing 35,000 teaching hours so far. Since 1996, Trakindo has implemented its Cooperative Education Program (COOP), where the company has developed a curriculum for heavy equipment engineering in polytechnics and vocational schools, based on Trakindo’s own service training curriculum for technicians. Working with the Directorate of Vocational Secondary Education from Indonesia’s Ministry of Education and Culture, the curriculum subsequently became the national curriculum for the whole country. The schools were allowed to use Trakindo’s expertise, learning materials and Trakindo’s Training Centre. More than 3,000 students have graduated from the school’s heavy equipment engineering departments for the past 19 years. Also, the training abilities of teachers and lecturers were upgraded and improved. Principals were also trained in how to develop students’ character. Scholarships were provided to more than 120 needy students in those departments. Trakindo doesn’t just focus on book smarts; their program called ‘Trakindo Builds the Nation’s Character’ aims to build students’ characters as well.
As far as the environmental aspect is concerned, Trakindo runs a ‘Save water, save energy, save paper’ campaign, and always ensures EIA (Environmental Impact Assessment) compliance. The company encourages their branch offices to recycle and manage their waste, as well as their water. Employees even plant trees for water conservation. The staff’s technical ability and know-how has also resulted in them using biopori (a cylindrical hole drilled in the ground) to prevent water puddles.
Health-wise, Trakindo has sent more than 500 polytechnic and vocational school students for HIV/AIDS awareness talks. There are also programs aimed at preventing HIV infection in the workplace, a drive towards zero accidents and a million hours without LTI (Lost Time Injury).
When there have been earthquakes, tsunamis, flash floods and volcanic eruptions in Indonesia Trakindo stands ready to mobilize eight excavators for emergency response in many areas including Sumbawa, Palu, Donggala, Sigi, Bantem and Lampung. They have also distributed tents, medicine and water tanks to disaster victims at these places. The company have built 25 temporary houses for more than 100 people after the earthquake and tsunami at Sigi. Despite this, their emphasis is on soft skills development for the disaster victims. The company-wide belief is that survivors of natural disasters need to learn further survival skills, as opposed to requiring more buildings.