In implementing those CSR programmes, the Group invests on specific budget and to make a bigger impact, customers are also invited to participate through shopping charity. The Group partners with various non-governmental organizations (NGOs), namely WVI & ABBR for Program KASIH and Indonesia Juara Foundation for OSOS who help to distribute the shopping charity. For the Economic Empowerment & Environment programs are managed directly by the Group.

The consistency of the Group’s CSR programmes has helped the brand’s corporate image while increasing customer loyalty. Staff engagement has also risen, which bodes well for long-term commitment to the CSR projects. CSR is now part of the DNA of the company.

Being good community citizens is ingrained into the company’s policies and standard operating procedures, with the Group striving to fully enforce regulations related to health, safety, and environment in all of the company’s business practices.

The result of the CSR programmes is measured in multiple ways, so as to fairly evaluate the policies which have been established. In qualitative analysis, the Group measures the results by looking back at the initial objectives of why it undertook a specific CSR activity.

In their goal of being an organisation rooted in community care, the Group mandates that CSR is embedded into all company activities in order to improve the company’s performance through social performance, strengthen stakeholders’ involvement, and maintain a good reputation and positive brand image for the company and all its business lines. Besides focusing on objectives, the Group also regularly evaluates the impact to the beneficiaries of the CSR programmes it runs.