“Igniting the spirit of Ramadan kindness“
Food giant steps up partnership in bringing special moment of togetherness
PT Heinz ABC Indonesia (ABC) is an affiliation of The Kraft Heinz Company. With a vision of “Proudly Make Delightful Food Available for Every Indonesian Family”, the Company is a proud owner of the ABC Brands – Indonesia’s local legacy of household staple brand with products ranging from ABC soy & chili sauces, ABC syrups, ABC Sardine, to various packaged drinks since 1975.
As part of a family of world-class brand portfolios of The Kraft Heinz Company, ABC stays true to its purpose – as a food and beverage company, one whose products and brands spark joy, bring people together, and create memorable moments for the people. With dedication and passion, the Company provides consumers and their families with products they know, love, and trust, by continuously doing it deliciously!
Committed to growing sustainably, the Company commits to delivering on the three broad pillars centered on its Environmental, Social, and Governance (ESG) commitments and goals, which are Healthy Living and Community Support, Environmental Stewardship, and Responsible Sourcing. Their ESG strategy also brings to life one of their six Company Values, which is ‘We Do the Right Thing’. They are committed to making this real in every aspect of their business by focusing on high-priority issues in areas where they can make the greatest impact.
Aiming to promote responsible production and consumption as well as overall health and well-being, the Company commits to support the SDG Zero Hunger through strategic partnerships with various organizations. Moreover, during challenging times, whether from impacts of catastrophic weather events, social inequity unrest or a devastating pandemic, the company strives to rise to the occasion and provide relief wherever possible.
As part of the Kraft Heinz Company’s ESG pillar on Healthy Living & Community, globally, it is proactively scaling up its strategic partnership to support the alleviation of world hunger through hunger relief and nutrition support programs. Since 2015, in Indonesia, ABC has been extending the same mission and have donated close to 1.000.000 food packages for communities in need.
Extend the spirit of togetherness
Continuing its long history of celebrating Ramadan with the Indonesian people, in 2022, ABC was back with its signature Ramadan Charity Program, reviving the unforgettable moments of Ramadhan togetherness. ABC launched the “#SatuResepSeratusKebaikan” (One recipe for one hundred kindness) campaign with the main idea to connect the cultural element of Ramadan month’s special menus creation, the social element of sharing goodness during the Holy month, and the engagement element of sharing small acts of kindness. Through the project, a total of 120,000 food donation packages were successfully distributed to families in need, in close to 600 areas in greater Jakarta, Java, and Bali.
Through this project, we involved multiple other partners such as FoodCycle Indonesia, the Indonesia Waste Picker Association, and Sayurbox. Through these partnerships, ABC was able to widen the project reach and create a more meaningful impact as well as develop the mechanics of a proper and measured distribution process.s
Globally, The Kraft Heinz Company has a goal to deliver 1.5 billion meals to people in need by 2025, and in 2020 alone, 206 million meals were distributed with partners around the globe.
“ABC’s food donation programs are contributing to the key priorities and target achievements outlined by the World Health Organization’s Global Action Plan for the Prevention and Control of Noncommunicable Diseases, as well as several of the United Nation’s Sustainable Development Goals (SDGs) by ongoing improvements to the nutrition of the product portfolio, transparent and responsible marketing and communications, and alignment with credible science and public health goals. These are highly necessary seeing the role of food producers worldwide.”
Shanggari Balakrishnan, Chief Executive Officer, MORS Group