“We believe the key to a secure future is through sound financial education and financial protection. ”
Prudential Assurance Malaysia Berhad (Prudential) was established in Malaysia in 1924. For the financial year ended 31 December 2014, it achieved RM1 .12 billion in new business annual premium equivalent (APE).
The company focuses on financial protection, financial literacy and disaster- preparedness for the urban low-income households
(LIHs) in its community care and outreach programmes because it is in the business of protection and feels that these are the areas which it will be able to contribute to and make the most impact to the society. It also offers Financial Education for adults and children in need.
Prudential’s efforts in these areas are also in support of the national agenda and complement the Government’s initiative in eradicating poverty and raising the level of financial literacy in line with the Government Transformation Programme.
Prudential works with NGO partner Yayasan Generasi Gemilang (YGG) who have been instrumental in driving Prudential’s CSR efforts from the beginning. The National Council of Welfare and Social Development Malaysia (MAKPEM), DBKL, the Ministry of Women, Family and Community Development (KPWKM) and Jabatan Kebajikan Masyarakat
(JKM) have also contributed tremendously to the successful development of Prudential’s CSR programme which also works towards empowering community leadership via the Resident Associations in the communities it adopts.
Prudential aims to reach out to 50,000 households and 50,000 children nationwide through its CSR programme by 2018, so that more people will benefit from its financial protection, financial education and
When the East Coast of Malaysia was hit by severe floods in late 2013, Prudential stepped forward to help the flood victims in Pahang, Terengganu and Johar by contributing RM100,000 to MERCY Malaysia’s flood relief fund which was channelled towards the-setting up of more mobile clinics in the affected areas and the distribution of hygiene kits among the flood victims.
In May this year, Prudential Malaysia embarked on a mega rebuilding effort in aid of the flood victims in Kampung Serasa, Dabong Kelantan who lost their homes in the massive flood which hit the country between December and January this year. PAMB together with the help of over 400 volunteers comprising staff, agents and public volunteers built 14 new homes from ground up in just 1 month, to provide new shelter to the victims who have been living in dilapidated conditions. The RM1 .2 million rebuilding project was fully funded by Prudence Foundation, Prudential’s regional community investment arm, as part of its post disaster relief effort programme to help rebuild communities severely impacted by disaster.
The company makes CSR relevant to its staff by taking a hands-on approach for all its CSR activities, ensuring that there are volunteering opportunities for staff and agency force when it carries out CSR activities. CSR programmes and activities serve as a common platform for everyone in the organisation to contribute as one. While Prudential is aware that companies and brands that care have an edge over their competitors as consumers these days like to associate themselves with a caring brand and companies that are committed to drive social change, it takes pride in the knowledge that giving back to society has always been an integral part of its business and will continue to do so in support of the communities they operate in.
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