In May this year, Prudential Malaysia embarked on a mega rebuilding effort in aid of the flood victims in Kampung Serasa, Dabong Kelantan who lost their homes in the massive flood which hit the country between December and January this year. PAMB together with the help of over 400 volunteers comprising staff, agents and public volunteers built 14 new homes from ground up in just 1 month, to provide new shelter to the victims who have been living in dilapidated conditions. The RM1 .2 million rebuilding project was fully funded by Prudence Foundation, Prudential’s regional community investment arm, as part of its post disaster relief effort programme to help rebuild communities severely impacted by disaster.

The company makes CSR relevant to its staff by taking a hands-on approach for all its CSR activities, ensuring that there are volunteering opportunities for staff and agency force when it carries out CSR activities. CSR programmes and activities serve as a common platform for everyone in the organisation to contribute as one. While Prudential is aware that companies and brands that care have an edge over their competitors as consumers these days like to associate themselves with a caring brand and companies that are committed to drive social change, it takes pride in the knowledge that giving back to society has always been an integral part of its business and will continue to do so in support of the communities they operate in.