This is possible when every bit of raw material is utilised and used in the end product. This no-waste policy sets Natural Essential apart from other production facilities, where, for instance, in the food industry, potato or onion peel is thrown away during the peeling process. Natural Essentials also uses plants, flowers, fruits and vegetables as their raw materials for products, but even with a certain amount of unavoidable waste, the company has creatively and cleverly managed to create products out of this minimal amount of waste. For example, soap extras are used to make another batch of soap. When the company does cold-pressing of sea buckthorn, the by-product is repurposed as valuable cattle food. These are a few instances of how the company is able to successfully implement an actionable no-waste policy.
Another policy employed by Natural Essentials is the decision to use as little plastic as possible and to consciously use recycled paper only. Their commitment extends to their public messages to consumers to adopt the regular use of recycled paper. This was challenging to take on as the perception in Mongolia, as the company reveals, is that recycled paper is unattractive to consumers. The company was determined to change that perception and through creative design, employed recycled paper in their packaging and was subsequently rewarded with an award in 2015 for the best packaged and designed brand, by the Foreign Ministry.