The third pillar is Living Sustainably, where L’Oréal encourages its customers to choose products that have sustainable value. The company intends to use a product assessment tool to evaluate the environmental and social profile of products and make this information available to all consumers. From there, their customers can help influence the Group’s sustainability actions through the customer sustainability panel. Lastly, the fourth pillar in the framework is Developing Sustainably, which looks after the communities in which L’Oréal operates, including its employees, suppliers and greater communities. Plans include assessing all strategic suppliers on social and environmental impact, providing suppliers with L’Oréal training tools to improve their sustainability policies and providing mentoring and community education programmes.
The company believes consumers are at the heart of its sustainability drive. Therefore, right from the beginning, L’Oréal’s success depends on its close relationship with customers. The company, while aiming to grow its new customer base to one billion in the future, believes that customers can influence insights as a force for good and help make a positive impact on the betterment of the world.