The Baan Nana initiative supports over 100underpriviledged children. Since 2007, KTAXA has supported this community in Northern Thailand and encourages them to have a self-reliant sustainably by assisting with the community’s rice production, equipment and marketing needs. The effort helps feed the children, and has doubled the rice crop yield. Through the recent provision of electricity, the children are able to read and study at night, and use computers.
The ‘Insure your Success Programme’ has educated over 1,850 students in 18 schools throughout Thailand in financial planning awareness, helped them manage their money and prepare for their future.
The Wang Nua Disabled programme commissions a community of disabled people to create stunning birthday cards for KTAXA’s customers. This programme provides them with much-needed employment and income, and has generated approximately BT1.5m (USD50,000) every year since 2012.
Part of their Corporate Responsibility towards the environment and community is initiated through the ‘Where the Rain Falls Programme’ that helps to address the issue of climate change that has affected Northern Thailand’s rice crop production. By constructing the check dams, KTAXA’s Check Dam Irrigation programme has increased rice crop yield by twenty percent. Green4Good has also educated students about the significant impact of global warming and teaches them how to grow hydroponic vegetables.
Employees of KTAXA participate in the ‘Heart in Action Programme’ where they volunteer for a number of Corporate Responsibility activities throughout the year. In 2017, KTAXA employees volunteered a total of 3,000 hours to community services. Many employees along with executives have travelled to Baan Nana every year to support the children in rice planting and harvesting, as well as to teach the ‘Insure Your Success’ programme.
To ensure effectiveness of these CSR programmes KTAXA measures their efforts and results with the Dow Jones Sustainability Index questionnaire, an assessment tool that analyses more than 70 factors related to a broad set of CR criteria.