ABOUT GREAT EASTERN LIFE CHILDRENCARE
Launched in August 1995, Great Eastern Life ChildrenCare is a long-term community project by Great Eastern Life Assurance (Malaysia) Berhad (Great Eastern Life) that acts as a community project initiated to instil the spirit of caring and sharing amongst Great Eastern Life’s staff and members of the agency force. This continuous collaboration with Government Ministries such as the Social Welfare Department (Jabatan Kebajikan Masyarakat – JKM) under the Ministry of Women, Family and Community Development as well as various Non-Governmental Organisations on children welfare programmes aims to address and resolve the ongoing struggles these children face every day. To date, ChildrenCare has reached out to over 10,000 Malaysian children in registered children homes under JKM across Malaysia.

In line with Great Eastern Life’s brand position as a LIFE company, ChildrenCare focuses its efforts on three core pillars namely education, health and wellness, and personal development when reaching out to children in need. The three core pillars are also incorporated in the new Great Eastern Life ChildrenCare logo.

ChildrenCare wants to inspire these underprivileged children in discovering their potential in life. The project aims to promote and reinforce a reflection of good corporate citizen that supports the government’s objective of fostering a caring society besides inculcating a caring and sharing attitude in the field force and among staff members. We would also want to generate goodwill through our public-spirited community service. And so far, the response has been tremendously encouraging.

Each year, staff and members of the field force also