The second – the WMD School Milk Programme – a health awareness and education programme for primary schools students. Students were appointed as health ambassador sharing fun and learnings at the school tour with their families and parents. On ground, dietitians delivered nutrition talks and dance coaches led an one-hour practice of the WMD Dance for students to experience fun of exercising anytime-anywhere, from which, to encourage follow-through and behavioural change at their family. Thirdly, to cap off the campaign, the WMD 2017 Family Fun Day brought local families together in a public event that engaged children and parents in outdoor exercise.
In parallel, FCHK initiated ‘New Generation Milk Tea Master Training Programme’, the unique community empowerment and cultural sustainability project. Hong Kong-style milk tea making technique is listed as the First Intangible Cultural Heritage Inventory in Hong Kong. The craftsmanship, however, faced a dwindling talent pool as many senior milk tea masters retired. As the supplier of one of the key ingredients of Hong Kong-style milk tea, BLACK&WHITE evaporated milk, FCHK sought to inherit the Hong Kong-style milk tea culture and craftsmanship, as well as equip unemployed trainees to become new talents to the industry. Today, the Programme provides a comprehensive vocational training and internship placement opportunity at local tea shops, and has established wide support from local NGOs and tea shop customers.
Among all CSR commitments, FCHK encourages their colleagues to join force at volunteering work and give back to the society to make a significant difference to the community.