Beyond greening the hardware, the company also recognises its role in influencing its stakeholders to embrace green practices. Through its expertise, FCL aims to design spaces that encourage green behaviour and interaction with nature. FCL’s latest office development in Singapore, Frasers Tower, as well as its upcoming mega development in Thailand, One Bangkok, are prime examples of this. Nestled in a park of its own, Frasers Tower is designed to provide a unique blend of workspace and nature, while One Bangkok is the first development in Thailand to target LEED Platinum certification for Neighbourhood Development.
In addition, FCL organises regular events to engage with various stakeholders, and collaborates with relevant bodies to raise awareness on sustainability. For example, FCL’s hospitality arm, Frasers Hospitality, has partnered with WWF to raise global environmental awareness by pioneering the ‘Just One’ hotels programme in 2016 which targets to raise at least $3 million for WWF by 2020.
Although green practices cost money to implement, to FCL, this is a worthwhile investment and is part of the company’s commitment as a responsible corporate citizen.