Rising to employee need.
Driving staff welfare through hard times.
With this, EC reinforced their employee initiatives in 2021 with a more strategic and engaging approach that benefited the overall well-being of their employees. They launched an internal campaign dubbed #Fearless2021, the company’s umbrella campaign, which aims to encourage all their stakeholders, especially their employees, to press forward amidst the pandemic and bounce back stronger.
The message communicates that through EC’s heart of service and best in class solutions and services, they can create a space where they can support employees, businesses, customers and families, and can start to climb up the ladder again and thrive.
This employee engagement campaign was fortified to help Ka-Easterns manage the challenging situation as pandemic fatigue increased. EC prepared activities that targeted the different aspects of their employees’ skills, personal health, intellectual, physical, social, emotional, and spirituality. They maximized the use of digital media to engage with their employees via social media activities and virtual events.
To ensure that their employees remain productive and are updated with digital ways of working during the pandemic, EC also conducted various skills enhancement trainings, which included skills like Innovative Thinking System, Leading Virtual Teams, Strategic Business Planning and Project Management Fundamentals, among others.
As a telecommunications company, thus a part of the essential industries named by the government, a select number of EC employees were among those who were allowed to go to work on-site. Therefore, strict measures were taken to ensure their safety and welfare, in line with the company’s commitment towards their well-being. Wellness efforts include Covid-19 health and safety protocols implementation, financial assistance, and virtual activities promoting wellness.
In their efforts to promote a healthy work life balance, EC organized an array of social activities throughout the pandemic. They engaged Ka-Easterns with Virtual Game Nights; where winners of each activity were able to bring home cash prizes. Virtual Acoustic Sessions, which featured celebrity guest artistes and personalities were also held.
Their talent development and career advancement programmes are put in place to determine talents who are ready for next level, leadership roles or critical roles. EC conducts a Talent Assessment, which determines readiness; and identifies development programs that the incumbent will need to achieve and be successful in the target position. Development Program will then address identified competency gaps and prepare the incumbent to the target position through job posting, mentoring, training, seminars, etc.
Through this project, Traphaco cooperates with more than 675 households to grow and collect medicinal herbs, meeting the World Health Organization’s guidelines on good agricultural and collection practices (GACP) for medicinal plants. With this, thousands of individuals subscribing to the project enjoy a stable income, resulting in employees and plant growers of this Green Value chain being guaranteed sustainable jobs.
Traphaco has also been active in public health consultations over the last 20 years, with an average of 500 health consultation conferences organized in a year. Some activities include free health care consultation, and distribution of medicine and their Healthy Living magazine to millions of members nationwide, ranging from the Elderly Association, Women’s Association, Red Cross, Veteran’s Association and many others. They are particularly active in the rural, remote and isolated areas of Vietnam, an area they feel is underserved.
Their commitment to the community was demonstrated best during the Covid-19 pandemic in Vietnam, when Traphaco was involved in numerous efforts such as the sponsoring of Covid-19 vaccines for the community, and the distribution of a Safe Medicine Bag Program, in conjunction with the Ho Chi Minh City Department of Health. They were also instrumental in designing and deploying Covid-19 mobile testing chambers to hotspots across Vietnam, alleviating the challenges faced by front line healthcare workers.
“Eastern Communications’ talent development and career advancement programmes are put in place to determine talents who are ready for next level, leadership roles or critical roles. The organization conducts a Talent Assessment, which determines readiness; and identifies development programs that the incumbent will need to achieve and be successful in the target position.”
Shanggari Balakrishnan, Chief Executive Officer, MORS Group