“The intended impact of CSR goes beyond the value and cost of activities.”
DHL Express International (Thailand) Ltd was established and registered in Bangkok in 1973. It is part of the world’s leading postal and logistics company, Deutsche Post OHL Group.
The company brings a refreshing take to the concept of corporate social responsibility, terming it
‘Living Responsibility’, and making it a central component of its stakeholder-driven business strategy. All OHL Express CSR activities reflect the ‘Living Responsibility’ Strategy, as do the three corporate social responsibility programmes the company runs: GoTeach
(Improving Educational Opportunity and Employability) GoGreen (Environmental Protection) and GoHelp (Disaster Management).
The objective of the company’s CSR activities is to engage employees to deliver great things for the community in meaningful ways. Apart from monetary support from the company, OHL Express employees voluntarily host annual internal fund raising activities, such as selling T-shirts, putting on performances and selling second-hand items to fund-raise for ‘Living Responsibility’. In this way volunteerism takes root in employees, and extends beyond the planned CSR activities.
In 2014 the company implemented the ‘Ton Kia’ (Young Plant) programme, focusing on GoTeach, GoHelp and GoGreen, which are the three pillars of its ‘Living Responsibility’ strategy. It began with a three-day, career-oriented training programme, ‘Ton Kia Camp’ for more than 20 students of SOS Children’s Villages Thailand. The training sessions included aptitude and personality tests for the participants, English language exams designed to improve performance at job interviews and a series of lectures and seminars led by OHL executives that featured advice and practical tips on how to develop career success and personal development.
The company also donated a collection of books and a bookshelf to the SOS Children’s Village Chiang Rai, helping to restock and renovate a library damaged by last year’s
6.3-magnitude earthquake in the area. It also organised a first-aid session for youth and staff members of the SOS Children’s Village in English, supported by the local Sirikorn Chiang Rai Rescue Association.
On World Environment Day the company collaborated with Thailand’s National Environment Fund and the Royal Forestry Department to distribute plant seeds to employees to grow at home or at OHL facilities. After three months of nurturing by OHL employees, the young trees were brought back to be planted on an 30,400 sqm reforestation initiative conceptualised by OHL at the Nam Klad Nua and Nam Klad Tai forest plantation development project in Phetchaburi. This GoGreen initiative works in line with the national agenda of increasing the forest area in Thailand to increase the forest area in Thailand from its current level of 32 per cent of the country to 40 per cent (400 million sqm) by 2025.
Additionally, by 2020, Deutsche Post OHL Group aims to improve its carbon-dioxide efficiency, including that of its subcontractors, by 30 per cent compared with the 2007 baseline. Last year, the group improved its carbon efficiency by 23 per cent compared with 2007, while OHL Thailand achieved a 36.2-per-cent improvement in carbon-dioxide efficiency in 2013.
Different matrix are used to measure different goals. As the first focus is to engage employees to deliver positive impact to the community, the primary measurements are the number of employees participating in the activities and the number of hours they spend. The secondary measurement is the Employee Engagement and Corporate Responsibilities scores from the company’s annual Employee Opinion Survey. The organisation also monitors the impacts toward society as well, such as the improvement of the students who took part in the past year’s Ton Kia camp in the following year.
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