“BMW’s suppliers are obliged to find a by-product use for waste materials if recycling these materials is not possible.”
As an Asian outpost of one of the world’s most well-known luxury brands and leading automotive manufacturers, BMW Manufacturing in Thailand has distinguished itself as one of the leading examples of a green company in Asia.
The company sees itself as a corporate citizen that has a role to play in overcoming the challenges faced by society. It uses a joint approach by incorporating two key ingredients – intercultural understanding and the responsible use of global resources – in helping to resolve issues that arise between cultures.
Being a global corporation means that BMW at large understands the conditions in the numerous nations in which the company operates. It is this deep understanding that has formed the expertise with which to proceed in formulating their role as a corporate citizen.
Aiming to achieve high impact with good corporate citizenry, the company employs the Input Output Outcome Impact (iooi) method. This allows them to analyse the costs and benefits of social responsibility programmes.
Three-quarters of the company’s production locations have undertaken corporate citizenry projects, in some cases, for periods of many years. These activities, in addition to opening up meaningful dialogues with stakeholders and opinion-makers, ultimately add another dimension to and enhance the company’s reputation. Additionally, the company addresses local issues and challenges by providing their corporate support, resulting in increasing levels of acceptance and awareness among members of the general public.
From the standpoint of good environmental responsibility, the company actively and strongly encourages waste reduction in landfills and promotes recycling; this emphasis is embodied in its contracts with suppliers, who are obliged to find a by-product use for waste materials if recycling these materials are not possible, as sending waste to landfills is not tolerated.
Audits are carried out on waste supplier companies, as are detailed monitoring of every item of waste and its method of disposal. Saleable waste such as crates, plastic, wood, paper, cans and glass are often sold to a waste disposal and recycling service provider. Hazardous waste and non-recyclable waste is often converted into refuse-derived fuel; the company bears the costs of transportation and waste detoxification done by service providers.
The group also adopts a holistic approach when integrating environmental consciousness in its business processes. The company’s strategy focuses on corporate environmental protection, supply chain sustainability, employee orientation and social commitment.
For instance, in the two decades between 1995 and 2015, the BMW Group succeeded in reducing the carbon dioxide emissions of its new vehicles sold in Europe by 40 percent. Technological and technical advances and innovations, such as the systematic expansion of alternative drive trains, have all contributed to the progress of such changes.
Their efforts at sustainability put the company in a position to engage in constructive dialogue with a wide spectrum of stakeholders. These dialogues help also to drive interest and commitment to sustainability across various parties. These include suppliers, civil society and policymakers.
The company understands that customers are increasingly expecting sustainability to be an integral part of any company’s business model. Therefore, the company has consistently placed customer focus as one of its most basic core principles. Sustainability has permeated the corporate culture in many ways, from products, services, processes and support. Environmental sustainability is not a matter of scale, the company believes, but a matter of commitment and integration across all levels of business strategy and operation. Lasting economic success for any enterprise, no matter how large or small, is – in today’s world – increasingly based on acting responsibly.
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As One Of Asia’s Top Leadership and Sustainability Players