Ever since 1998, Starbucks has grown tremendously in Malaysia, operating 247 stores nationwide, to date. As the management team achieves Starbucks Malaysia’s key business objectives, which include increased revenue and store growth, it also desires that people, be it the partners (employees), customers or the community, to grow with the brand. This resonates with the founding mission which is “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
To sustain as an Employer of Choice, Starbucks Coffee Malaysia practices strong employer branding revolving around “Connecting with Something Bigger”, ensuring Partner’s Development, cultivating Coffee & culture as well as encouraging humanity and love.
The company does this in the belief that work goes far beyond just a job; that it is really about human connection.
