Besides its integrated sustainability initiatives, Ayala Land also champions traditional philanthropic initiatives such as Hero Foundation, which it actively assists to provide educational stipends to children of Filipino soldiers who have been killed or injured in the line of duty. Since 2009, the company has gifted its partners with Christmas Cards that represent monetary donations to the foundation. Their shopping malls are also venues for Hero donation boxes that promote, among their customers, not just the value of generosity, but also a genuine appreciation for the sacrifices of Filipino soldiers.

As the company aims for carbon neutrality, it will strive to protect forests through forest regeneration projects within its land bank. The company has gathered employee volunteers to join Assisted Natural Regeneration activities wherein they conduct weeding and planting expeditions in order to facilitate the regrowth of vegetation in these areas. The company will also work with non-profit organizations in their carbon forest sites to ensure that the initiatives also benefit community members in the area.

As construction is a major driver of jobs for the company, it endeavored to create a partnership with a government institution – the Technical Education and Skills Development Authority (TESDA) through its subsidiary Makati Development Corporation to develop talent among the community and ensure a continuous supply of skilled workers in its properties. Via the embedding of sustainable practices and metrics into the company, Ayala Land ensures that future generations of employees are able to continue the practices that have been started in the past years. This also ensures that expressions of the company’s corporate responsibility programmes address the future needs of Filipino society by using and taking advantage of the organisation’s core competencies.

CSR programmes have become ingrained into Ayala Land’s policies and standard operating procedures. Testament to this is the leadership of a board-level sustainability committee, the active contributions of the management committee, and strategic business unit-level sustainability leads that underscore the importance of sustainability and CSR in the company. These CSR programmes and practices are also carried out throughout the company by employees themselves because of the sustainability principles that have been embedded into the organisation’s value chain. For the company, its CSR campaigns have been designed to connect with its employees, influencing its value chain to adopt sustainable development principles.

To further encourage contribution from employees towards their participation in CSR activities and programmes, the company has incorporated a special leave of four days for employees who contribute time towards CSR activities and company-initiated volunteer work such as forest regeneration, coastal clean-up, and a Department of Education-led back-to-school clean-up drive. All in all, the company’s CSR activities and programmes have netted them increased economic value, resulting in increased economic value distributed.