Implementing its green programmes doesn’t just help to protect the environment. It also enables the company to lower costs and, in turn, improves business performance. Fortune Malls’ energy consumption has been lowered through green initiatives, resulting in a 15 percent reduction in utility expenses, a reduction in energy consumption and emissions of more than two percent, and collection of 300 litres of rainwater.

Green Customer Service
Water saver filters at faucets have been installed inside the washrooms of its malls, saving up to 70 percent in water usage. An umbrella dryer was installed at its malls to help reduce the use of plastic umbrella bags. It has also applied Curtain Systems to prevent overheating at its malls and to save energy on air-conditioning.

Green Management
Fortune REIT received the “Best Landscape Award for Private Property Development 2014” organised by the Leisure and Cultural Services Department, recognising its outstanding performance in the betterment of its urban environments and for promoting environmental excellence through outstanding landscape design and horticultural maintenance. Fortune REIT garnered the “U Green Awards Excellence of Environmental Contributions” by U Magazine for the third consecutive year, in recognition of its achievements in energy savings, reducing emission and contributing to a greener community. Fortune REIT has received the “Hong Kong Smoke Free Leading Company 2013 – Gold Award” from the Hong Kong Council on Smoking and Health (“GOSH”), in recognition of its efforts in evangelising for a smoke-free culture across its 17 retail properties in Hong Kong.

Fortune Malls were awarded the “Indoor Air Quality Certificate” presented by the Environmental Protection Department and the Indoor Air Quality Information Centre. The Certificates were presented in recognition of its continuous efforts and achievements in pursuing the best level of indoor air quality within its malls.

Green Activities
Fortune REIT also arranges planting activities to promote the green concept to the public. A “Fortune Plantation Zone” has been opened at the podium of one of its malls to encourage tenants to grow edible plants and herbs. This exercise enables them to appreciate plant husbandry and enhance the quality of living while promoting awareness of protecting the environment. Fortune REIT also participates in Earth Hour Hong Kong which is organised by World Wide Fund for Nature (WWF) to promote the concept of energy saving on lighting.