The magic of milk.
Turning nourishment into community sustainability.
Originally established in 1972, Alaska Milk Corporation (AMC) was acquired by Royal FrieslandCampina (RFC) in 2012, a Dutch multinational dairy cooperative based in Amersfoort, Netherlands. RFC is one of the world’s largest dairy cooperatives and is composed of 15,703 member-dairy farmers in the Netherlands, Germany, and Belgium, with a presence in 32 countries and exporting to more than 100 countries worldwide.
Driven by their purpose of “Nourishing Filipino Dreams,” AMC’s core focus is to provide accessible and affordable nutrition to every Filipino family through their business of manufacturing and distribution of evaporated milk, condensed milk, culinary cream, evaporated creamer, powdered milk, ready-to-drink milk, and non-dairy creamer.
In line with their vision to be the leading provider of affordable nutrition by offering families and children a wide range of delicious, high-quality dairy and dairy-based products, AMC incorporates a five-fold approach focused on Product Development, Customer Service, Quality, People, and Sustainable Growth.
As one of its Operating Companies (OpCos), AMC reports all its sustainability initiatives to RFC, who then publishes an annual report on its sustainability activities across all its OpCos. By the year 2050, RFC and its OpCos aim to fully implement the sustainability mission of “Nourishing the growing world population with better and affordable nutrition, producing balance in nature, and realizing a better living for the farmers.” To achieve this mission, RFC and its OpCos will focus on six Sustainability Priority Areas that will receive more dedicated investments, primarily addressing seven of the 17 United Nations Sustainable Development Goals.
In selecting their community impact areas, AMC identifies communities with the potential to positively impact the lives of Filipinos through meaningful interventions that leverage the company’s strengths. To maximize resources, AMC consults with national and local government agencies, NGOs, and civil society groups to determine priority areas. In this way, they complement, not duplicate, the services that other groups are currently providing.
AMC envisions its social responsibility programs as a gateway towards nourishing children, developing small and micro-entrepreneurs, women, and dairy farmers and protecting the environment. These efforts cement AMC’s active commitment to nation-building in partnership with the national government, local government units, and civil society organizations.
The ‘AlasKaunlaran’ (a wordplay between ‘Alaska’ and ‘Kaunlaran’, which means ‘Development’) initiative is the umbrella project to which numerous other targeted projects such as AlasKalusugan (Alaska + Health), AlasKabuhayan (Alaska + Livelihood), AlasKalikasan (Alaska + Nature) and Dairy Training and Development Program (DTDP) fall under.
A notable initiative under ‘AlasKabuhayan’ aims to provide livelihood and nutrition education to micro and small entrepreneurs severely affected by the Covid-19 pandemic. Via this project, a professional cook taught participants simple but nutritious recipes through a live cooking demonstration that provided additional ideas for their food businesses.
At the end of the program, AMC provided starter kits containing Alaska Milk products to the participants, which could be used in their entrepreneurship journey. In 2021, 321 micro and small entrepreneurs benefited from the program.
Another initiative, DTDP, is the first corporate-led dairy development initiative in the Philippines. The main objective of DTDP is to support Filipino Dairy Farmers through training to attain a high level of milk quality and safety standards, increase farm productivity and gain access to the market.
The DTDP supports AMC’s business objectives by safeguarding potential local raw milk supply and building government relations. More importantly, it also helps dairy farmers build more sustainable livelihoods.
“Alaska Milk has made big inroads in the Filipino dairy farming community by enabling a better system of support for dairy farmers. The DTDP is the first corporate-led dairy development initiative in the Philippines, which sees local farmers being given the opportunity to learn about how to attain higher levels of milk quality, while also coming to understand the market forces affecting the dairy trade.”
Shanggari Balakrishnan, Chief Executive Officer, MORS Group
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