“Essential Milk“
Bringing affordable nutrition to Filipino communities
Leading Filipino dairy company Alaska Milk Corporation (AMC) has been a trusted household name since 1972. The company has been providing a wide range of high-quality but affordable dairy and dairy-based products to Filipino families and children to improve milk consumption in the country and reduce the rate of malnutrition.
The Philippines has been consistently low in per capita dairy consumption when compared to other Asian countries. By providing dairy products in suitable formats and at the right price points, AMC hopes to tackle the undernourishment issues faced by the country.
Aside from offering affordable but quality products to its paying customers, AMC has also been carrying out various community-centric projects that address health. AlasKalusugan (Alaska + Health) is AMC’s flagship programme to improve nutrition, particularly among children, through milk consumption and education. It is done through three initiatives:
AMC’s milk programme, however, is just one part of its Corporate Social Responsibility (CSR) effort, collectively termed AlasKaunlaran (Alaska + Development). The company’s other area of focus is to offer a number of sustainable and inter-generational community projects delivered through three programmes.
The AlasKabuhayan (Alaska + Livelihood) scheme provides livelihood and nutritional education to micro and small entrepreneurs that have been severely affected by COVID-19. The project provides free recipes through live demonstrations that use AMC products to create delicious and simple but nutritious dishes such as Alaska Milky Ramen, Milky Melon Scramble, Chicken ala King Empanada and Ube Macapuno Scramble. Starter kits containing culinary products are also included to help participants on their entrepreneurship journey. To date, 108 micro and small entrepreneurs have benefitted from the programme, which started in November 2020.
The AlasKalikasan (Alaska + Environment) programme is a two-pronged approach towards environmental sustainability and nutrition, carried out in partnership with selected local government units (LGUs). The programme aims to:
Implemented in three areas – Manila City, San Pedro City in Laguna province and Taytay in Rizal province – almost 70,000 kilogrammes of flexible plastics were collected for recycling. AMC plans to expand the coverage of this programme to six areas nationwide.
The third community development programme is AlasKarunungan (Alaska + Knowledge), a digital literacy programme conducted in partnership with the indigenous Dumagat tribe in the village of Calawis in Antipolo City. Aimed at equipping the elementary students in the community with basic computer literacy to aid in their online learning, AMC has donated desktop computers and provided volunteer teachers. These teachers initially consisted of AMC employees, but now professional teachers from the Department of Education, who are also members of the tribe, are used. This project demonstrates AMC’s commitment to nation-building by preparing students for the future.
“Milk is considered a basic, complete food that offers all the essential nutrients. Through its milk feeding programme and other CSR efforts that are focused on children, Alaska Milk Corporation is playing an important role in laying the foundation for children, and ultimately the nation, to succeed.”
Shanggari Balakrishnan, Chief Executive Officer, MORS Group
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