Competition between players is getting more and more intense over the year. The four largest Mobile Network Operators (MNO) in Malaysia are fighting for their respective market shares, leading MVNOs to also face price wars. To ensure long-term success, Tron has to be flexible. To accomplish this, the company has a two pronged strategy – namely by developing good customer relationships (B2C) and by developing good business partner collaborations (B2B).
Unlike traditional telcos, Tron does not believe in price wars or spending too much on advertising. Rather, they focus on their product offerings, distribution network, advertising and customer support in order to capitalise on every single opportunity available. They are proud to be the first telecommunications company to offer full 365 days validity with a single reload. They have also recently adopted a new referral programme where subscribers can enjoy commission and incentives for referring new customers. Additionally, the company has also innovated by working with partners such as airlines, hotels, restaurants and other merchants so that Tron points, earned from purchases, are redeemable for discounts voucher or reloads. Tron is also focusing on offering special promotions for its customers. One of these is Tron to Tron Free Call – a rewarding promotion that allows customers to stay connected with their loved ones for free.