Quays is one of the pioneer who was involved in the 1998 establishment of the Starbucks brand in Malaysia. He was appointed as managing director of Starbucks Coffee Malaysia back in 2012 and in 2017, Quays assumes the role of CEO, Berjaya Food Berhad, overseeing the overall operational management and strategy for Berjaya Starbucks Coffee Company, Berjaya Food Supreme and 6 other companies under the Berjaya Group.
Leadership, Quays opines, is developed through a combination of personality, education and experience. “I believe I am more of a visionary leader, as my role requires me to set goals and direction and inspire others to achieve them willingly,” he says. As CEO Berjaya Food Berhad, Quays is tasked with developing business strategies for growth and new market expansion which are focused on bringing to the fore new innovative ideas to increases sales, elevate brand value while increasing profitability and future prospects.