Sun Life Malaysia empowers people to live better.
Sun Life Malaysia (SLM) comprises Sun LIfe Malaysia Assurance Berhad and Sun Life Malaysia Takaful Berhad, which were incorporated in 1990 and 2005 respectively. Engaging in the business of life insurance and family takaful, it is a joint venture between Sun Life Assurance Company of Canada and Khazanah Nasional Berhad, and offers a comprehensive range of products and services that help customers achieve lifetime financial security and live healthier lives.
SLM, which adopts an omni-channel brand and engagement strategy to maintain communication continuity and foster brand trust, distributes its products through bancassurance and bancatakaful, agency force, direct marketing and telemarketing, corporate and government business, and as e-distribution. It serves a client base ranging from middle-income to affluent working professionals, business owners and Malaysian adults aged 25 to 55.
Being part of a trusted global financial services brand, SLM has taken significant actions to embed sustainability as a critical part of its business strategy and is ultimately human first in the manner in which it operates and serves people. Its sustainability programs and activities are ultimately focused on increasing financial security, fostering healthier lives, and advancing sustainable investing.
One of its significant efforts is the launch of the Sun Life Global Sustainable Fund, a conventional and Takaful investment-linked fund to provide an affordable and accessible avenue for Malaysians to include environmental, social, and governance (ESG) factors in their investments while simultaneously being empowered to achieve potential long-term capital appreciation and protection gains.
Under its Brighter You corporate responsibility program, SLM also launched various initiatives to champion diabetes prevention and care, promote holistic wellness, and support vulnerable community groups. Up until 2021, the corporation’s efforts under the Brighter You program have impacted over 9,000 people through various community empowerment programs, with over RM850,000 being channeled into building healthier and more sustainable communities.
Additionally, SLM often participates in community uplifting programs that provide food aid for underprivileged families, sponsor virtual mental health and fitness workshops for underserved youth and women, and improve the wellbeing of Malaysians financially, physically, and mentally. SLM also invests in diversity, equity and inclusion by sponsoring B40 women entrepreneurship and financial literacy programs, and supporting the indegenious community through preschool teachers and children empowerment programs.
Despite the COVID-19 pandemic, SLM went on to record a year of solid business growth in 2021 and achieved its highest net income in its history, subsequently maintaining its number 1 position in bancatakaful with close to one third of market share. Within the same year, SLM also garnered a total of 7 industry recognitions for client experience, product innovation, and brand engagement efforts.
Amongst them include the Super Golden Bull award by the Golden Bull Awards, New Takaful Insurance Product of the Year (Malaysia) at the Insurance Asia Awards, Best Choice for Insurance and Takaful Solutions by the BrandLaureate World Best Brands e-Branding Awards, Customer Experience of the Year for Life Insurance (Malaysia) by the Asian Experience Awards, Sustainability and CSR Malaysia Awards, and the Excellence in Workplace Welling (Bronze) at the HR Excellence Awards.
Clinching the title as one of Asia’s Most Influential Companies by ACES, this award ultimately attests to the company’s unwavering commitment in empowering people to live better. It also affirms the trust that SLM’s clients have placed in the corporation as a reliable insurance and takaful partner, readily available to help them navigate life’s most important moments.
“Century Pacific Foods, Inc has not only proven that sustainability and affordability can go hand-in-hand, but it has also provided solutions to market challenges through constant innovation and diversification. This serves as a powerful influence for industry peers to shift to more sustainable practices for the greater social and environmental good.”
Shanggari Balakrishnan, Chief Executive Officer, MORS Group