Nisa Ismail

Chief Executive Officer

SEDANIA As Salam Capital Sdn Bhd

2023

Woman Entrepreneur of the Year

Nisa Ismail

Woman Entrepreneur of the Year

2023

Chief Executive Officer

SEDANIA As Salam Capital Sdn Bhd

about Ms. Nisa Ismail

“Celebrating Excellence: Ms. Nisa Ismail in Fintech Leadership”

Exploring the Journey of a Visionary Entrepreneur

In the dynamic realm of digital technology, Khairul Nisa Ismail emerges as a prominent figure in the worlds of entrepreneurship and innovation. As the Chief Executive Officer (“CEO”) of Sedania As-Salam Capital Sdn. Bhd (“SASC”), a subsidiary of Sedania Innovator Bhd, her professional journey unfolds as a tapestry of visionary leadership, unwavering dedication, and an innate ability to navigate the intricacies of the digital landscape. 

Visionaries possess a remarkable ability to spot opportunities where others might overlook them. Ms. Nisa Ismail personifies this trait through her extraordinary vision and profound understanding of the digital landscape. Her entrepreneurial voyage stands as a testament to her innate ability to foresee opportunities and transform them into strategic endeavors.

Throughout her illustrious career, Ms. Nisa Ismail has championed digital transformation as a pivotal driver of business and economic growth. Her visionary approach is deeply rooted in her profound understanding of the digital evolution that characterizes the contemporary business landscape. To say that she is passionate about digital transformation would be an understatement; she is an architect of the digital future. Ms. Nisa Ismail’s journey as an entrepreneur is adorned with diverse roles and responsibilities spanning across a multitude of industries. Each of these experiences has contributed to her entrepreneurial acumen, molding her into the extraordinary entrepreneur she is today.

Her journey through various industries, including finance, aviation, and telecommunications, has been marked by pivotal roles and significant responsibilities. For instance, during her tenure at BBazaar Malaysia, she spearheaded digital and marketing initiatives and fostered regional partnerships for BankBazaar International. Her expertise in these areas played a pivotal role in establishing the BBazaarMY marketplace, which partnered with several banks, offering a diverse array of financial products. Her contributions extended to the aviation sector, where she managed the Airewards Program for Air Arabia. This role entailed orchestrating strategic partnerships and the development of a loyalty program, adding substantial value to the airline’s offerings. At Malaysia Airlines, she held the position of the Head of Enrich and Loyalty on a global scale. In this capacity, she contributed significantly to the development and monetization of the Enrich loyalty program.

Ms. Nisa Ismail’s success story as an entrepreneur is deeply rooted in a robust educational foundation. She is an alumna of Oxford Brookes University, where she earned her Bachelor of Laws (LLB) in Law. This academic journey marked the cornerstone of her future achievements, merging her legal expertise with her entrepreneurial spirit. This unique blend of legal acumen and entrepreneurship has equipped her to navigate intricate business terrains, negotiate strategic partnerships, and innovate at the intersection of legal complexities and business opportunities. Her LLB serves as a testament to the transformative power of education, inspiring budding entrepreneurs to explore diverse facets of the professional world.

As the CEO of SASC, Ms. Nisa Ismail steers a fintech venture that is redefining the contours of digital finance. Her expert guidance has been instrumental in SASC’s significant strides in the rapidly evolving fintech landscape. The company’s focal point is the As-Sidq Range of Products, a cutting-edge Marketplace Engine that seamlessly integrates Insuretech and Data Analytics. Furthermore, SASC is steadfast in its commitment to Powering Neo Banking Capabilities through a robust digital ecosystem.

Ms. Nisa Ismail’s invaluable contributions extend to forging global technology partnerships, thereby opening doors to an end-to-end Islamic Digital Banking Platform tailored to the Financial Services Industry sector. Her visionary leadership was exceptionally conspicuous during the successful launch of the GoHalal Financing Program – a groundbreaking, Shariah-compliant financing ecosystem. This remarkable achievement stands as a cornerstone in the industry’s progression toward ethical and innovative financial solutions. Moreover, Ms. Nisa Ismail’s forward-thinking approach has led to the creation of Recur, an enterprise automated recurring collection platform. This innovative solution bolsters SASC’s commitment to providing state-of-the-art fintech solutions to its diverse clientele.

SASC, as a technology partner to over 80 financial services institutions, plays a pivotal role in Malaysia’s digital banking landscape. The company’s impactful partnerships extend to well-established entities such as AEON Credit Service, a prominent financial services provider. Additionally, SASC collaborates with another client that offers a Shariah-compliant personal financing product to platform users through the GoHalal Financing Programme. This collaboration is a testament to Ms. Nisa Ismail’s dedication to inclusive and ethical financial services.

Beyond her leadership in the fintech sector, Ms. Nisa Ismail also plays a significant role in the group’s telco tech business. Her focus is on Value-Added Services within the telco ecosystem, thereby demonstrating her commitment to innovation and her ability to identify opportunities within the digital landscape. Ms. Nisa Ismail’s leadership and achievements in both the fintech and telco sectors are a testament to her visionary approach and dedication to steering the transformation of the digital economy.

Ms. Nisa Ismail is a remarkable entrepreneur, and her journey stands as a testament to the extraordinary capabilities of a visionary leader. Her remarkable achievements, visionary outlook, and unwavering commitment to digital transformation have solidified her status as a trailblazing entrepreneur. Her legacy is continually evolving, inspiring future generations.

The Distinguished Entrepreneur Lifetime Achievement Award, which she received during the gala dinner and awards presentation ceremony at the World Digital Economy & Technology Summit 2022, underscores her entrepreneurial passion, flair, and perseverance. This award was presented to Ms. Nisa Ismail by the Governor of Melaka, H.E. Tun Seri Setia (Dr.) Haji Mohd Ali Mohd Rustam. She is indeed an illustrious entrepreneur who has demonstrated an extraordinary ability to communicate her vision to stakeholders and lead her company towards the status of a mega brand.

Ms. Nisa Ismail’s journey in the realm of digital technology and entrepreneurship is nothing short of remarkable. Her visionary leadership, unwavering dedication to digital transformation, and exceptional abilities have propelled her to the pinnacle of success. Her journey reflects not only her own accomplishments but also serves as a source of inspiration for the entrepreneurs of the future. Ms. Nisa Ismail is indeed a shining beacon of entrepreneurship and innovation in the digital age, and her legacy continues to inspire generations to come.

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