The company’s innovations are what make it stand out against the competition. “We supply proven materials. We make plastics smarter. We innovate and recycle plastics differently and therefore give the highest yield, which has not been achieved before. We also motivate our customers to switch from generic grade material to our customised Smart Plastic material. We customise a three-in-one solution (the right base, the right colour and right special functionality) based on customer requirements.

“Some of the important differentiations and innovations are: Fast cycle polypropylene which reduces cycle time by 65 percent from 10 seconds to 3.5 seconds for the packaging industry. Anti-bacterial polypropylene reduces surface bacteria count by more than 90 percent for the material handling industry. Fire retardant polypropylene prevents top Korean home appliance and electronics parts from catching fire and fulfills European UL VO standard. Green building polypropylene uses more than 95 percent of plastics scrap and achieves Green Building Index requirements. Colour customisation polypropylene enables our earlier mentioned three-in-one solution.”

The company’s clients are mostly leaders in the their respective field. For example, they supply the fast cycle PP which reduces industrial standard of cycle time from 10 seconds to 3.5 seconds to a company based in Japan. This company has greatly enhanced its cost leadership position. “We position ourselves as the secret weapon of its leadership,” Seah reveals.