Koo is Founder and CEO of CXA, a business she started in 2013 in Singapore. CXA is Asia’s first one-stop workplace platform that transforms a firm’s current healthcare spend into a benefits and wellness program that empowers employees to be healthier. Employees can be rewarded for healthy behaviour and can select the most relevant mix of insurance and wellness services from a wide range of providers to suit their individual needs. Companies buying their insurance through CXA brokers can improve their workforce health, cap premium increases and reduce their HR administrative workload burden – all without spending more.

What do they do differently that makes CXA believe that they can truly leapfrog the West and become leaders in their industry? Koo’s proven track record growing Mercer Marsh Benefits 800% has been key to the rapid traction that CXA has experienced since launching last March. CXA is a Singapore start-up that has acquired the largest homegrown broker and have already taken Fortune 100 clients away from the global industry leaders. We are redefining the role of the ‘broker’ as enabling companies with the tools, provider network and the data insights to engage a more healthy and productive workforce.

“I truly believe that my team and I can make a huge difference across Asia to channel the money that companies currently spend on insurance into improving workforce health. Single employees or those already covered by their working spouse have wasted or duplicated coverage which can be put to better use. Our goal is to not only disrupt the industry, but also to shift the paradigm from treatment to prevention.”