As further evidence of Mowilex’s commitment to the environment, in 2019, the company became the first manufacturing company in Indonesia to achieve carbon neutrality and be certified CarbonNeutral®. The company has indicated a willingness to share its knowledge of achieving carbon neutrality with other paint manufacturers to help create a greener and more sustainable environment for the future. A wide range of Mowilex’s retail products have been certified with the Singapore Green Label, and its top professional paints have received Gold certifications from Green Label Indonesia. with a score of 98 out of 100. 

Not only is Mowilex known for the quality of its products and its environmentally-friendly focus, it is also known for its corporate social responsibility (CSR) initiatives. The company has won several awards in this area, including the Top CSR Awards of ISO 26000 Implementation, Top CSR Leader Commitment, and Top CSR for Environment Initiative by TOP Business magazine. Its latest CSR programme, the Mowilex Sustainability Initiative, is built on three pillars: awareness towards the environment, community development, and product commitment. Under this initiative, launched in 2019, with our Singapore-based parent company Asia Coatings Enterprises that has supported the non-profit environmental organisation Conservation International’s (CI) whale shark conservation program in Saleh Bay, in the West Nusa Tenggara province and is pre-funding another five-year program run by CI to protect marine habitat in Sumbawa. Mowilex also gives back to local communities by providing paints to schools and places of worship, and painting homes for persons with multiple disabilities.

Mowilex is keeping its finger on the pulse of the retail industry as it plans for future growth. As manufacturers are now able to self-distribute in larger urban areas with the help of logistics firms, the company realises that distributors may not play a significant role in getting products to every market in future. Moreover, the company foresees that retail consumers may no longer visit paint shops to purchase paint, but turn to the Internet instead. As a result, over the next five years, Mowilex will look to expand its direct selling business and establish its e-commerce channel. 

“Mowilex, the coatings manufacturer that for decades has focused on product innovation and customer service, can no longer shy away from the growing attention it receives for their long history of corporate sustainability. For more than 50 years the company has successfully challenged global rivals that dwarf it in comparison across all their markets, yet Mowilex has gained a commendable share of the local premium market in a crowded and very competitive field. By staying true to their core values, Mowilex has earned the trust of professionals, and slowly built a recognized consumer brand, while being respectful to the communities it serves, “said Shanggari Balakrishnan, CEO of ACES. “We see Mowilex as an ethical contemporary market leader,” she continued.