PT Indolima Perkasa

2016

Asia's Leading SMEs

PT Indolima Perkasa

Asia's Leading SMEs

2016

PT Indolima Perkasa

“Indolima Perkasa’s vision is “Plus & Beda” (meaning ‘More and Different’). This means Indolima Perkasa will always give more value to its clients, and will always have a unique and different strategy for each client so our clients will stand out among their competitors.”

Encompassing a presence spread out over 12 branches in Indonesia as well as an impressive roster of clients, PT Indolima Perkasa marks its place as one of the top SMEs in Asia with over two decades of business.
Having established itself in 1995, the full-service below-the-line agency helps clients such as GlaxoSmithKline, British American Tobacco, Toyota, Reckitt Benckiser and Procter & Gamble maximise their presence in the market.

One of the challenges faced by this established agency is how to develop their core businesses, and in doing such, improving the products (sales force, event, activation). How to improve their professional services and how to incorporate developed technology to support their business are also issues they face as a leading SME. When faced with external challenges such as economic downturns, they are optimistic that focusing on events, activation and sales force will help in promoting their clients’ products – which ultimately benefits Indolima Perkasa.
But what makes them different from other agencies, they believe, is they give their clients “more” and something “different” than what’s available in the market. Having 12 branches is not only a good foundation for future expansion of the business, but also a good starting point for regional expansion.

Growth and expansion require a company to always stay up-to-date on market trends, and in this respect Indolima Perkasa are constantly updated on what’s moving well in the market by their clients, with whom they have developed such close relationships that both parties consider themselves business partners.

Having achieved an ISO 9001: 2008 certification as the ‘Best of the Best Local Agency’, the management at Indolima Perkasa are confident of their trajectory in the next ten years in expanding to other parts of Southeast Asia.
But growth and expansion does not mean they will abandon one of their core strengths: developing bespoke strategies for clients. This, together with innovation, state of the art technology, full commitment and accountability for their programmes mean promises to clients are always kept, delivered and, many time, exceeded.

The other strengths that have helped them thrive in the last two decades include sturdy client relationships, financial stability, a robust nationwide network, and resilient teams bursting with creativity and solid execution and reporting.

And it is this maintaining of good relationships with clients that Indolima Perkasa believes will help them retain their competitive edge even if they were to expand; as it will mean expansion will point them towards the continued provision of better services to their clients.

Better services will ultimately incorporate technology in a business that engages promotional teams and merchandisers in delivering results for their clients. In expectation of the increased use of IT to assist in reporting, the execution of a client’s programme or project can now include online reporting for greater sales results. Maintaining an even course for the next five years, says the company’s management, will be driven by their rally cry of ‘go beyond’, that is, to go beyond in providing professional services while adopting advanced technology.

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