But growth and expansion does not mean they will abandon one of their core strengths: developing bespoke strategies for clients. This, together with innovation, state of the art technology, full commitment and accountability for their programmes mean promises to clients are always kept, delivered and, many time, exceeded.

The other strengths that have helped them thrive in the last two decades include sturdy client relationships, financial stability, a robust nationwide network, and resilient teams bursting with creativity and solid execution and reporting.

And it is this maintaining of good relationships with clients that Indolima Perkasa believes will help them retain their competitive edge even if they were to expand; as it will mean expansion will point them towards the continued provision of better services to their clients.

Better services will ultimately incorporate technology in a business that engages promotional teams and merchandisers in delivering results for their clients. In expectation of the increased use of IT to assist in reporting, the execution of a client’s programme or project can now include online reporting for greater sales results. Maintaining an even course for the next five years, says the company’s management, will be driven by their rally cry of ‘go beyond’, that is, to go beyond in providing professional services while adopting advanced technology.