One of Fortune’s key milestones was to be the first advertising company in Indonesia to list shares on the Jakarta Stock Exchange (now called the Indonesia Stock Exchange) in 2002. It was three years later that they evolved into an integrated communications agency, and by 2007, they had fully embraced digital platforms as part of their business and for their clients.

Since the late 1990s, they have partnered with global agencies such as Saatchi & Saatchi and DDB, while in 2014 they inked a significant partnership deal by teaming up with PT Rajawali Corpora as strategic partners.

While there is always the concern that the expansion of an SME may cause them to lose their competitive edge, Fortune is confident that their agility, spontaneous response to market changes, interconnected structure and sheer professionalism will keep them competitive even if they were to grow.

The management also believe it is possible for SMEs to succeed beyond the markets they operate in if they are lean, flexible and have strong work ethics. “A strong family spirit and togetherness in our culture has stayed with us for over 45 years and will keep us going even further in the future,” says its Chief Executive.

The wholehearted adoption of technology, the ability to be agile and flexible in responding to market changes and disruptions, a strong work ethic as well as constantly measuring key indicators such as customer intimacy: these and other crucial ingredients are the recipe for SME success as prescribed by PT Fortune Indonesia.