Over its 47 years of operation, Combiphar has established itself as a market leader for some products. It acquired Insto, one of the biggest eye drop brands in Indonesia, in 2014. To strengthen its presence in Asia Pacific, Combiphar bought over the world’s leading eye drop brand, Eye Mo, in 2016. After almost two years of absence in the market because of supply constraints, the relaunch of Eye Mo in the Philippines, Singapore and Malaysia by Combiphar saw much success, and claimed chunks of market share within a short time.
Combiphar’s success is no accident. It is a result of thoughtful planning and implementation of strategies that propel the business forward in a highly competitive market. Since Michael’s appointment as CEO in 2011, the company has undergone substantial transformation in its business model, from being merely a manufacturer of generic drugs and medicines, to a company that actively advocates consumer health and wellbeing.