Public transportation is always expected to increase in efficiency and connectivity. To achieve these deliverables at a non-prohibitive cost entails building non-fare structure components in generation of income through continually monetizing assets, which include commercialization of Big Data. Prasarana Malaysia Berhad has proven itself an Industry Champion in this aspect.
Words from the winner
Prasarana Malaysia Berhad
Moving Malaysia Forward
Driving a nation’s public transport system.
Prasarana Malaysia Berhad commenced operations in 2002 through the merger of several key operators of the public rail transport system in Malaysia. It is now in the business of providing public transport services and working towards becoming the provider of a holistic solution for public transport and transit-oriented development. The company’s taking over of the operations of two Light Rail Transit networks, a city monorail service and major bus operators was to incorporate all rail services, and develop them with an emphasis on connectivity and mobility.
To this end the company aims to increase ridership, reduce the cost of commuting, and increase service quality. Plans are underway to re-introduce five sets of four-car trains for the monorail, implement cashless transactions for Rapid Bus, and expand bus charter services. It is also looking at automating the bus service on Malaysia’s Penang island, and introducing a travel pass.
Prasarana operates on the belief that public transportation has never been a lucrative service worldwide. It does, however, believe in providing safe, convenient and efficient
service for the convenience of the people, as a catalyst for economic growth and an agent for national development, in keeping with its vision of ‘connectivity and mobility for all.’
Over the years the organization has chalked up a number of firsts. These include integrating all its urban rail services with the launch of the Automated Fare Collection integrated ticketing system in 2011, the awarding of a three-year contract by the Saudi Arabian government, which commence in 2015, to operate and maintain the existing Al Mashaaer Al Mugaddassah Metro Southern Line (MMMSL) rail services in Mecca during the haj season, the launch of Bus Rapid Transit – Sunway Line, which is Malaysia’s first BRT system (the first full fledged electric bus services and Malaysia’s first elevated bus system) in 2015, and the 2017 launch of Malaysia’s first MRT Line.
In June 2019 Prasarana was accorded Integrated Management System (IMS) certification for five ISOs which it secured in a six-month drive, a Malaysian record. The IMS certification awarded by QAS SIRIM International include ISO 9001:2015 Quality Management System, ISO 14001:2015 Environmental Management System, ISO 45001:2018 Occupational Health & Safety Management System, ISO/IEC 27001:2013 Information Security Management System, and ISO 37001:2016 Anti-Bribery Management System. All these achievements were despite the challenge of integrating the various staff it had inherited from six different operators, and a change of Federal government.
The company continues to benchmark itself up to leading international transit systems, being members of CoMET and Nova, the world’s metro/urban rail benchmarking groups which are made up of 38 large and medium sized metro systems from 36 cities around the world. Prasarana is also a member of the International Bus Benchmarking Group (IBBG) for stage bus services. Staff at Prasarana also uphold in its daily routine the 5S practices – Seiri, Seiton, Seiso, Seiketsu, and Shitsuke. The 5S philosophy focuses on effective workplace organization, helps simplify the workplace environment and reduce waste, while improving quality and safety. Staff are also continually reminded that the service Prasarana provides helps others to create better livelihoods via the provision of an efficient public transport system that allows them to enjoy mobility and connectivity.