As a leader, Grimes is driven by what FWD stands for and its vision of ‘changing the way people feel about insurance’. “If we are to resonate with consumers today, we need to transform the way we engage with them and provide relevant, customer-friendly solutions. I believe that FWD Philippines’ clients’ needs must come first. If we serve our clients well, our own success will definitely follow. I like to think that I am approachable and straightforward. I try to be caring and passionate in everything I do, whether it is at the office or with family and friends. My philosophy has always been that whatever we do, we owe it to ourselves to do it to the best of our ability; if that takes us to the top or the bottom of the pile, that’s okay, just as long as you’ve given it your very best and you do so with grace and integrity,” says Grimes.

Under his leadership, FWD Life Philippines has been named the fastest-growing life insurance Company (jumping from the rank of 29 in 2014 to 12 by end-2016. The company also launched its revolutionary product, Peace Plan in 2016. Peace Plan is the first terrorism cover in the Philippines, through a genuine D2C e-commerce platform. The insurance company was also named 2016 and 2017 Asia’s Best Employer Brand Award from the Employer Branding Institute. Its service achieved the highest Customer Experience (CX) Index by Forrester in the Philippines with a score of 78 in 2016. The company also boasts the first paperless end-to-end sales process in the Philippine life insurance sector.

“It is a very competitive industry, with a number of large established incumbents as well as several new entrants in the last four years. As of end-August 2017, FWD Life Philippines has over 30,000 individual policy owners and approximately 16,000 group members as well as more than 280 office and 150 sales staff. “I like to see myself as adaptive, collaborative, and hands-on. I am a great believer in leading from the front and I feel this is especially important in a start-up environment,” shares the visionary CEO.