The three major channels of distribution for FLORA Tissue Paper products are modern trade, B2B and Horeca (hotels, restaurants, cafés), and the retail trade which includes grocers and pharmacies. As a brand leader, the company has an experienced sales team and a back office to service any order within 24 hours. Its sales team regularly visits the Horeca channels of distribution for updates on the outlets’ product requirements, and regularly conduct consumer offers on the retail level to build consumer loyalty.
In its 37 years of business, the company has managed to obtain Sri Lanka Standards Institution (SLS) product certification for its products, achieve Superbrand certification in Sri Lanka, been named best vendor in the tissue paper category from Keels Super, Sri Lanka’s premier supermarket, and has received an Asia Pacific Entrepreneurship Award.
Its current challenges include maintaining its 60 percent market share in Sri Lanka while maintaining high levels of quality and adding value to consumers.