Pee Bee Management Services has in place a well-defined and executed brand strategy which affects all aspects of the business and is directly connected to consumer needs and emotions and competitive environments. Historically the company’s revenue has doubled in the last four years due to the wide range of products it offers. They are looking to continue that trend as the company already manufactures over 150 different products, making it a one-stop solutions provider for all types of soft disposable products including wet wipes, and party products such as paper plates and cups. This move underscores the mission of the company to remain as a market leader in its field in Sri Lanka.

One aspect of brand building that the manufacturer will be banking on is the enhancing of purchase frequency. To this end the company has invested in various below the line campaigns which include free sampling of new products in the modern trade and supermarkets across the country. Internet branding strategies are also being increasingly undertaken by the company in order to promote business online. Ongoing social media campaigns improve brand consideration among younger consumers, while gifts with purchase continue to be the mainstay of retail promotions.