He understands the importance of thoughtful investment in the early stages of business – not in the sunset phase, as his study of Warren Buffett taught him – in order to get a jump start on costings and being able to compete when price wars happen. This helps businesses pass through the introductory period, he believes, where many businesses fail before reaching the S-curve.

In addition to financial and infrastructure aspect, however, Nuttanai also believes that the success of a company lies in its ability to give back to society. “This core belief comes from the idea that we cannot succeed alone, so if we help society become better, it will eventually return in some form to our business.” He makes this as one of the points to personally devote his time giving inspirational speeches to the young generation in order for them to be prepared with the right mindset when they feel they want to enter into the entrepreneurial world. He also believes education is a key to help improving the societyand so, many projects he involved are educational related.

A leader who walks the talk and who is not afraid of getting his hands dirty when the job requires him to do so, Nuttanai is striking all the right notes in his leadership march.